What Makes A $1 Billion Dollar Sales Message?
Most people who have been involved with sales and marketing for any length of time have heard the saying, ‘Sell them what they want. Then sell them what they need’. But what exactly does it mean? It sounds a little odd, doesn’t it? Does it mean that people are frivolous and go around making irrational purchases […]
21 copywriting tips from Clayton Makepeace. Part 3.
Here are Clayton’s final 7 ‘non-rules’… take notes, and reap the rewards! Non-Rule #15: Count commas. I view commas as warning flags in my copy. Sure – they could be there for a good reason: Like showing the proofreader that I do, in fact, know a thing or two about proper punctuation. But […]
21 copywriting tips from Clayton Makepeace – Part 2.
Non-Rule #8: Speak colloquially I try to speak to my prospects as they’re used to being spoken to. Yes, that means I often dangle my participles and other parts (of speech). So what? I’m trying to communicate here – not trying to pass an English exam. To mock the sticklers who were constantly correcting […]
21 copywriting tips from Clayton Makepeace. Part 1.
“How can I spot powerful sales copy when I see it?” The following article is taken from the archives of famous copywriter Clayton Makepeace’s blog: http://www.makepeacetotalpackage.com/archives/how-to-create-a-killer-ad/ The content is incredibly valuable, as you’ll see… My mind reeled. I was so caught off-guard, I just blurted out the first thing that went through […]
How to magnify the selling power of your sales copy
We’ve had some interesting weather here in Norfolk this summer… blazing sunshine and blue skies one day, and then chill north easterlies and cold drizzle the next. One of my very favorite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise! My enjoyment […]