The Main Factor Behind Marketing Success (or Failure)…
As a business professional I thought you would be interested to hear some practical advice that has the power to literally transform your marketing. And this advice is relevant to ALL your marketing materials, whether it’ s a sales letter, customer statement, email campaign, online advertising or your web site. So to help […]
What makes your customers buy…
What Motivates A Prospect To Buy From You? Most people who have been involved with sales & marketing for any length of time have heard the saying, ‘Sell them what they want… then sell them what they need’. But what does that actually mean? It sounds a little odd, doesn’t it? […]
6 Step Campaign To Attract The Clients Your Really Want
I’m not THAT old. But I clearly remember the first day that I’d broken away from my previous employer advertising agency, and was sitting comfortably at the desk in my one room headquarters, thinking – OK now’s the time for action! I did the only thing that made sense to me. I mounted […]
The secrets to writing compelling headlines (that pull response like a train stuffed full of cash)
We all know the importance of a powerful headline. However, writing a great headline isn’t always as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on. But in order to write an effective headline, you […]
A Secret of Master Marketers: Go Beyond The Obvious Features & Benefits
We’ve all been there. You walk into your favourite department store. Some young sales assistant starts talking to you about the big-screen TVs you’re eyeing. He mentions scan rate. Ultra HD- 3840 x 1260 pixel resolution. Progressive or interlaced. You stand there and nod, say ‘Ah’ at appropriate places, and do your best not to look stupid. But that’s […]