How To Write A Sales Letter
That Pulls Like A Train
Stuffed With Cash…
Without exaggeration, the right sales letters can literally put millions into your bank account. And here’s the good news:
By studying a sales letter example, you can quickly write a letter that stands out from the normal rubbish we all receive on a daily basis.
The original sales letter written by the company received a 1.3% response rate and an actual attendance at the workshop of 37%
Using Richard’s copywriting expertise, this example letter increased response to 2.9% and an actual attendance to the workshop by 50%
A good sales letter will out-pull all other media…
By up to ten-to -one! It’s that effective. Why?
Because a letter is the oldest form of communicating one to one.
It’s traditional; we feel comfortable receiving a friendly letter.
It’s personal; it has been written for you.
It’s flattering: someone has taken the time and trouble to sit down and share useful information, news, education, and opportunity with you.
Richard has written a report to help you with the basic strategies to include within your sales communications: