Google Adwords Set-up and Management Service
Google Adwords is a very effective way of getting yourself found on the search engines by browsers who are looking for or researching your products or service.
Done properly, Google Adwords is an extremely cost effective way of connecting with potential customers. Unfortunately the reverse is also true, which can result in a lot of wasted time and money.
The major benefits of Google Adwords are:
- Prospects are more likely to find you on the first page of a search engine when relevant keywords are used to search for your product or service.
- Anyone who clicks on your ad is actively looking for your product or service, and many are ready to buy or make an enquiry.
- You can target your prospects regarding geography, type of device and times of day to eliminate wasted budget.
- You only pay when a prospect reads and then clicks on your advert.
- You can accurately measure exactly how profitable you campaign has been.
Here’s What We Provide In Our Google Adwords
Set-up And Management Service:
Set-up your account, and structure your campaigns and Adgroups for maximum response.
Research your most relevant search keywords and phrases (and negative keywords), identify the best ‘match types’, and decide on your bidding strategy.
Consideration of ‘Enhanced Campaigns’ to take account of prospects’ Device, Location and Mobile use.
Review ‘Ad Extensions’ and opportunities for site links, location, offers, telephone and social links.
Write at least three different advertisements per ad group, for up to three different ad groups, to test against each other.
Ensure keyword flow between the search phrases, ad copy, and landing page copy to maximise relevance and sign-ups.
Copywriting for your first landing page, with strategies and elements to maximise conversion of clicks into sign-ups. We will also provide guidance on the design and layout of the page. (If you need us to build your landing pages and produce forms/calculators or host them for you, there is an additional cost).
Set-up the ‘conversion tracking’ on your landing page and thank-you page to monitor the cost per lead, and identify the most profitable keywords and ads. If you need us to build your thank-you landing pages there will be a small additional charge.
Based on detailed telephone consultations we will identify the key propositions, likely prospect issues and concerns, and most compelling offers, before writing draft copy for the ads and landing page.
Ongoing management of your campaigns to maximise click through rates by split-testing different keywords, ads and landing pages against each other to constantly improve click-through rates, and reduce costs per conversion.
A monthly report is provided to update you on your results (impressions, click- through rate, % conversions, cost per conversion plus the strategies for the following month).
The Cost : To provide this service the investment is from £350 per month + Vat, depending on the number or campaigns and AdGroups required.
(Please note this does not include your cost for clicks from Google Adwords)
If you have any queries or would like to discuss how this service could be applied to your business please give Sally a call on 01692 538800 or email firstname.lastname@example.org