Special Report & Guide
If you’ve been receiving our Common Sense Marketing Revealed Newsletters for some time you should be well aware of the huge potential Special Reports, Guides or White Papers offer as part of a Lead Generation System.
For the past ten years or so, they have been the most successful element of our own Lead Generation Strategy, and we constantly test them against videos, teleseminars, checklists, webinars and live events.
As well as presenting a reason and opportunity for prospects to give you their contact details, if well written a good Report also portrays you as approachable and knowledgeable experts within your industry.
Writing good, engaging copy is not everyone’s forte, and even if it is, we often find that many business owners and managers just haven’t got the time to write good reports or white papers.
The strategy of offering a well written Special Report or Guide could however, be worth £100,000’s in new business to your company (it certainly has been for us).
Knowing this, can you afford NOT to have a Special Report or Guide as part of your marketing strategy?
One of the Managed Services we now offer is to write Special Reports for you.
Here is how the service works:
1) We analyse and digest all your relevant web pages, technical literature etc.
2) Prepare detailed questions and then conduct a telephone interview with Directors, technical staff or other appropriate contacts
3) Transcribe recording of the telephone interview, and confirm report structure/sections
4) Write report title and introduction, headlines, sub-headlines, linking copy, and final offer / call to action
5) Provide a draft for your approval, and make amendments as required.
Final report is supplied as MS Word document.
The guide cost to complete this process and deliver the draft report is between £500 – £700 +vat depending on the complexity and length of report. An exact quotation will be provided after taking a detailed brief.
Once your special report is published it can be used in numerous ways as part of a successful lead generation system.
If you haven’t got the time to write your Special Report or don’t feel your copy-writing skills are good enough, give Sally a call on 01692 538800 or email her on firstname.lastname@example.org she will explain how a report or guide could work wonders for your lead generation and sales development.