You Need A Marketing Plan That Generates Enquiries, Converts Sales, Quantifies Results And Measures Performance
Here are the basic elements of any successful marketing plan:
1) You've got to know exactly which segment(s) of your market are the best prospects for your product or service i.e. WHO?
2) Identify exactly what problems you are solving for them, and how they will benefit i.e. the WHY should they be interested? part of your marketing plan.
3) Your marketing plan must create compelling messages that explain your solution to their problem, and provide the proof that you can be trusted.
4) Communicate your sales messages using a Direct Response Marketing Plan, with techniques that let you measure results accurately, and therefore let you test different media and routes to your market.
5) Based only on results, do MORE of what works, and modify your plan to remove whatever marketing elements waste your money.
FREE MARKETING PLAN GUIDE
Developing and implementing an effective and practical marketing plan is not as difficult as it may seem.
The core of a good marketing plan is very simple. It's about communicating the value of what you offer to those who can benefit the most.
This Marketing Plan Guide will show you the steps you need to take to create your message and identify the best ways to communicate it with your target market.
MARKETING RESULTS
" Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the" click throughs", advertising leads and the ever growing database."
Martin Clarke, MD, Clarke Rendall
" I'm very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn't normally have considered.
As a result of Richard's strategies, I can see turnover increasing by £500,000 - £1,000,000 in the next 5 years, despite the recession. " Richard Smith, MD, GPS Document Management
"The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year. The time spent with Richard and his team was really worthwhile. " Jenny Henderson, Business to Business Exhibitions
"It's very refreshing to find a marketing company that clearly delivers so many benefits, and is only interested in generating results from our budgets. After several years of mediocre results, we're now expecting to double our business in the next two to three years.
One more thing ...the ongoing support we have received has been nothing less than superb."
Bill Johns, Managing Director, Fire Defence plc
" Now that we monitor very closely what works - the improvements are amazing. Our web hits and response rates have increased greatly.
Probably my biggest compliment to Richard would be that I would certainly not recommend him to my competitors, as I would see that as a huge threat! " Debbie Keith, Actimax
" Since I started working with Richard, at the half year point this year we've done twice as much business as last year. And I'm estimating that if I carry on using Richard's help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It's readily achievable. " Julie Jerrum, Boucon
Some of our clients:
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