'Common-Sense Marketing'

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  • Life Time Value

    Lifetime Value

    Access bigger profits hidden in
    the ‘back-end’ of your business…

  • Sales Conversion

    Sales Conversion

    You must build trust, erase doubt and remove risk.
    Check these sales conversion strategies…

  • Lead Generation

    Lead Generation

    Your offer + Targeted traffic → Your landing page.
    Here's how to do it…

Need An Effective Marketing Strategy,

But Not Sure Where To Start?

marketing strategy

This 3-part strategy questionnaire and template will guide you step-by-step to create a clear and focused strategy that delivers results fast.

Download The FREE Marketing Strategy Guide >>

Does Your Web Site Continue To Frustrate And Under-Perform? Watch this free video training:

‘How To Restore Your Website’s Mojo’

Discover 5 essential strategies to boost your online enquiries and sales, including:

>> The Biggest Mistake Made By 95% Of Businesses On The Net
>> How to give your web site direction and purpose – so that you generate maximum enquiries
>> How to create a magnetic Home Page that keeps attention and draws people deeper into your site
>> How to persuade prospects to give up their email address

Watch This Free Video Training >>

How To Use Pay-Per-Click ‘Native’ Advertising On Social Media Sites Such As Linkedin, Facebook And Twitter To Drive Hundreds Of Highly-Qualified Leads Into Your Business…

Introducing The Biggest Revolution In Online Lead Generation Of The Last 10 Years

  • Facebook Campaign Results
  • Conversion from Ads

>> Discover how one of our campaigns generated over six hundred webinar bookings i.e. highly-qualified prospects, within just two weeks.

>> And if you’d like a bigger list with more ready-to-buy prospects on it, I’ll show you how I created 194 leads in just one day, at a cost of only 18 pence each!

>> Watch this video training on how to use ‘Native advertising’ on social media sites like LinkedIn and facebook to attract and convert high-paying clients.

Watch The FREE Training!

The Words You Use In Your Business Are Critical To Your Success

Download These Three Valuable Copywriting Reports

  • 50 greatest headlines
  • compelling sales
  • keep customers reading

Whether it’s in emails, on web pages, in sales letters, on social media, or in person, you simply have to get excellent at creating compelling sales messages. Fortunately there are proven strategies you can use to ramp-up your response rates. Get access to my three most powerful resources for writing copy that pull results like a train stuffed full of cash…

1. ‘The 50 greatest sales headlines of all time – And why they work so well’

2. ‘A 12-step sales letter template’

3. ‘How to keep customers reading, listening or watching your message’

Download Your FREE Reports

What Results Can You Expect From Applying

‘Common-Sense Marketing’ Strategies?

 Here are three quick examples…

  • Morgan Bishop
  • ScotKart Indoor Racing
  • Whisper Pumps

Morgan Bishop

On average 8 book requests a month – 90% coming from the County magazine advert and 10% from the website (www.morgan-bishop.co.uk ). The conversion to appointments is around 78%.

Scotkart Indoor Kart Racing

Scotkart Indoor Kart Racing www.scotkart.co.uk sent out an Eshot to 10,000 West of Scotland prospects. The Eshot generated 12 telephone calls within 24 hours and resulted in 4 group bookings worth £3,000.

Whisper Pumps

The value of the average order has  increased by 18% in the last year. This has resulted in a 23% increase in turnover this last quarter compared to the previous year, and a predicted increase in turnover for the year of 30%.

Need A Route Map To Success For Your Business?

Use this 5-step marketing plan guide to help you focus on the
priorities, and do the things that will bring the fastest sales results.

The critical key to making your marketing  plan a usable an actionable tool is to KEEP IT SIMPLE.

Download ‘A Step-By-Step Guide To Creating A Successful Marketing Plan For Your Business’

Marketing Template

 

Download Your Marketing Plan Guide Now!

Testimonials

The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year. The time spent with Richard and his team was  really worthwhile.

Jenny Henderson Business to Business Exhibitions

… he helps with ideas, and then he looks at it and re-writes bits – as soon as you see the bit he has re-written you absolutely know it’s far more useful. It all seems so obvious – but I’m still learning from Richard.  It’s real hands-on practical help. And he keeps me sane sometimes to be honest when you wonder sometimes why you’re bothering!

Julie Jerrum, Managing Director

I have been approached by a lot of other marketing companies, but none offer anything as focused or valuable as Richard's direct response marketing. I'd recommend it highly to any other business

Tass Anastasi Marketing Director

We were originally impressed with Richard when we included some of his ideas and strategies into some marketing – and they worked! The main benefit to me is being able to cherry pick the ideas that are suited to the wholesale jewellery industry and incorporate them into our marketing. Incorporating these ideas has definitely improved the response we get, and helped to clarify our marketing goals.

Jeremy Gilbert St Justin Ltd

The day was ‘fantastic!  I've been to a lot of Anthony Robbins seminars in the past and Richard’s Live Event was first class.  I loved Richard's manner it was wonderful. His advice was so easy to put into action.  Although it was a group meeting the advice felt very personal. I was very impressed with the whole event.

Wendy Bailey Owner, Alexandras

On average 8 book requests a month – 90% coming from the County magazine advert and 10% from the website (www.morgan-bishop.co.uk ). The conversion to appointments is around 78%.

Morgan Bishop

Richard’s advice made lots of sense – I was very impressed.

His advice enabled me to build a framework for my marketing over the next few months and within days I had put his advice on headlines to good use; to grab attention for a mini campaign we’re running this summer

Ann Brown General Manager, JDT (UK) Ltd

The report’s inspiring. I keep reading parts of it again and again!

Charles Seymour-Cole, In Focus Asset Management and Tax Solutions Ltd

Hi Richard,

Many thanks for this invaluable report which I have downloaded and read three times. Now implementing.

 

James Walker

I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession.”

Richard Smith MD, GPS Document Management

Since I started working with Richard, at the half year point this year we’ve done twice as much business as last year. And I’m estimating that if I carry on using Richard’s help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It’s readily achievable.

 

Julie Jerrum Blu Bel

On the day we changed the name of the Newsletter and used the new landing page we had a surge in Newsletter sign- ups, which was wonderful!  In the last few months the sign up rate has improved by 66% due to the changes we made.”

Chris Jay Owner, Pets Bureau

There is no doubt about it membership of the Common Sense Marketing's Marketing Club has enabled us to double our turn- over and profits in just over a year; We are just wiping the floor with the competition!

The help we have received has dramatically changed our mind set regarding what we can achieve and we now market ourselves more effectively and professionally. Having access to great ideas that have worked for others has been a great resource.

I’m looking forward to putting into action more of the marketing strategies over the next few months, to see what we can achieve by this time next year!

Philip Issacs Owner, PJ Leafleting

Richard’s style of writing is very easy to read. It’s always in nice digestible chunks, which gives me the confidence to put it into action in my own business.

Jason Gill, MD, OceanPrint

He has got me thinking like a marketing expert (within my field) instead of yet another “advertising salesman” as potential customers may see it. As a result, I am benefitting from better sales, longer term bookings and gaining quality referrals. I am excited about my company’s future, as I now have the knowledge, tools and help to market my business successfully and develop it further.

Paul Adamson, Owner, Local View Advertising Limited

One of the things I really like about Richard is that he's not all theory.  He's very practical and hands on.  For example, he wrote a recruitment ad for us and we had a fabulous response;  we had no time wasters at all, only people who had real potential for the job, and quickly appointed an outstanding candidate.

Keith Beddingham Chairman

Since the seminar, I have actioned much of the advice that Richard discussed with us. The beauty of this advice is that it costs very little to implement. I certainly came away from the event loaded with new ideas and enthusiasm.

Leila Watmough Fraser Muir Holdings

Scotkart Indoor Kart Racing www.scotkart.co.uk sent out an Eshot to 10,000 West of Scotland prospects. The Eshot generated 12 telephone calls within 24 hours and resulted in 4 group bookings worth £3,000.

"Scotkart Indoor Kart Racing"

The report's inspiring. I keep reading parts of it again and again!

 

Charles Seymour-Cole In Focus Asset Management and Tax Solutions Ltd

Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.We are doing some great work on maintaining contact with the” click throughs”, advertising leads and the ever growing database.

Martin Clarke MD, Clarke Rendall

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