Since the seminar, I have actioned much of the advice that Richard discussed with us. The beauty of this advice is that it costs very little to implement. I certainly came away from the event loaded with new ideas and enthusiasm.

Leila Watmough Fraser Muir Holdings

When we started working with Richard Lomax & Associates our aim was to improve our marketing message. There are a lot of companies similar to us supplying printers, scanners and copiers and I wanted to differentiate ourselves. I knew we were better than our competition but needed to learn how to communicate this to our market place so that our potential customers understood.

 

Working with Richard Lomax & Associates has taught me how to identify and articulate how we are better and unique so that we win customers because of our products and services, not because we’re the cheapest.The result has been that our margins per sale have dramatically increased, in fact, compared to our industry peers our capital equipment gross margin is 12% higher than their average. A partner business that I’m involved with has also seen substantial growth in its turnover since last year. Much of this I credit to our improved marketing.

Stephen St.Quinton MD, The Drawing Group

The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year. The time spent with Richard and his team was  really worthwhile.

Jenny Henderson Business to Business Exhibitions

Conservatively, I estimate the ideas Richard covered to be worth £ 50,000 to my business.  Any business would be foolish to pass up this opportunity to review and sharpen up their marketing.

Roy Rose Managing Director

One of the things I really like about Richard is that he's not all theory.  He's very practical and hands on.  For example, he wrote a recruitment ad for us and we had a fabulous response;  we had no time wasters at all, only people who had real potential for the job, and quickly appointed an outstanding candidate.

Keith Beddingham Chairman

… he helps with ideas, and then he looks at it and re-writes bits – as soon as you see the bit he has re-written you absolutely know it’s far more useful. It all seems so obvious – but I’m still learning from Richard.  It’s real hands-on practical help. And he keeps me sane sometimes to be honest when you wonder sometimes why you’re bothering!

Julie Jerrum, Managing Director

What a day! I would recommend it to anyone. 10 out of 10.

I was so impressed that the next day I sent all the course notes to our parent company and shared what I’d learnt with my team. This resulted in us taking immediate action by contacting a group of lapsed customers with a correspondence that incorporated Richard’s techniques.

Darren Bentham MD, Perry Processing Equipment Ltd

I have been approached by a lot of other marketing companies, but none offer anything as focused or valuable as Richard's direct response marketing. I'd recommend it highly to any other business

Tass Anastasi Marketing Director

Richard’s advice made lots of sense – I was very impressed.

His advice enabled me to build a framework for my marketing over the next few months and within days I had put his advice on headlines to good use; to grab attention for a mini campaign we’re running this summer

Ann Brown General Manager, JDT (UK) Ltd

I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession.”

Richard Smith MD, GPS Document Management

The day was ‘fantastic!  I've been to a lot of Anthony Robbins seminars in the past and Richard’s Live Event was first class.  I loved Richard's manner it was wonderful. His advice was so easy to put into action.  Although it was a group meeting the advice felt very personal. I was very impressed with the whole event.

Wendy Bailey Owner, Alexandras

The next day, I promptly cancelled all the adverts I was running. There was so much valuable content in the seminar, I needed a week to put all the ideas into action.

I went to all my partners and said I've been to this fantastic seminar - we must make all these changes.

I've lent the free book to our marketing person and she's raving about it. I was really, really impressed with the whole seminar.

Karen Agnew-Griffith

Our  telephone consultation with Richard Lomax saved us from having to buy an expensive mailing list. His advice was straightforward, to the point and easy to follow. His advice during that telephone call has enabled us to get our marketing off the ground.

Anna Tyler Partner, Training Aid