Mistake 1. Grouping all your keywords into one ad group
Keywords are the heart of your ads and their relevance is crucial to your success. So, if you lump all of your keywords into one ad group, the impact will be some keywords become highly relevant to the ad group whilst others are not.
This is a common mistake because many feel that this tactic will boost impressions. It does, but this approach is more expensive and those less relevant keywords that boost impressions are also likely to under perform.
Think of it this way … would you run an ad for electrical fixtures in Hello Magazine with the expectations that it will perform as well as the latest celebrity clothing range?
Mistake 2. Not testing your ads
Another common mistake is that may don’t test their ads
You must test! – Unless you test, you’ll never know what really works.
With AdWords, you can have two or more tests running at the same time. This is the only way to find out which ads perform well. There is no other way to effectively measure one ad’s performance against another.
Mistake 3. Sending all your traffic to your web site
So many times ad traffic is sent directly to the homepage of a web site – this is a big mistake.
The optimal place to send your ad traffic is to a landing page which matches the relevancy of their search. If you send them to your web site you will almost certainly loose them.
These are just 3 of the many mistakes we see, which can make Google AdWords an expensive learning curve.
If you’ve got an existing AdWords campaign that’s not really delivering the goods, I have an opportunity for you that is too good to miss!
Richard Lomax has offered a complimentary 20 minute Google AdWords Health Check to a limited number of businesses.
To apply for this no obligation Health Check click here
As you will appreciate this offer will be over subscribed, so it will have to be on a first come first served basis.
If you would like to call me for more information regarding the Health Check please Email firstname.lastname@example.org or give me a call on 01692 538800.