'Common-Sense Marketing'

Admin
  • Home
  • Learn more about…
    • Adopt a “Common-Sense” Marketing Strategy
    • Marketing Strategy
    • You Must Explain What You Sell In Detail
    • Front-End: Back-End marketing
    • Advertising
    • Websites
    • Sales Letters
    • A Successful Sales Letter Example
    • Brochures
  • Free Reports
    • Get Instant Access To Seven Steps to Winning Sales Presentations
    • Get Instant Access To How To Keep Your Customers Reading, Listening, Or Watching Your Sales Message
    • Get Instant Access To How To Avoid Waste In Your Marketing, and Target Only Customers Who Are Capable Of Buying
  • What Our Clients Say
  • Marketing Services
    • Copywriting Service
    • Pay-Per-Click Advertising Management for Facebook and LinkedIn
    • Email Marketing Service
    • Direct Mail Campaign Service
    • Special Report & Guide Writing Service
    • Testimonial Creation Service
  • Blog
  • Contact Us
    • Who Is Richard Lomax
    • Client History
    • Whitelist Us
    • Privacy Policy
    • Earnings Disclaimer
    • Terms and Conditions
    • cookie-policy

How To Get 100 Leads A Day From Your Web Site                                                                      [Free 10-Point Checklist]

 

Fed-up with getting few, if any, web site leads each week?

 

You’ve probably tried re-designing your site, tweaked your navigation, and added some new pages, but it still makes little or no difference, right?

 

Well why not take a leaf out of the best in the business?

 

Companies such as Amazon, Netflix, Living Social, and Zappos generate thousands of red hot leads (and sales) every week.

 

Here’s three examples of the strategies they use (which you should quickly adopt):

 

1) Grab the attention of visitors, IMMEDIATELY

Web site visitors are nearly always ‘click-happy’, and will instantly hit the back button if they aren’t immediately hooked.

 

You must keep them on your Home page long enough to be tempted into the main content of the site. [NOTE: 80% of web site visitors arriving on a Home page stay less than 10 seconds before they ‘bounce‘ straight back out of the site].

 

The single most important way to attract the attention of your web site visitors is through the use of a compelling easy-to-understand headline:

 

Netflix

Netflix have a very strong offer to their prospects, and this is stated very clearly and persuasively in their headline (as you can see in the image above).

 

(Netflix has 48.4 million streaming subscribers worldwide. As of Q1 2014, sales are up to $1.27 billion!)

 

 

2) Make it easy for prospects to find the information they want

Amazon.comDON’T just rely on the typical navigation bars along the top and down the side of your page.

 

Amazon.com provides enticing links and banners that tempt readers to click into the deeper pages of their site. Visitors quickly browse and scroll down the page until they are tempted by a relevant link.

 

Amazon are able to almost magnetically lead prospects into their content, retain their interest, and then motivate a significant (and highly profitable) proportion to either make an enquiry or purchase directly off the page.

 

Download the Free 10-Point Website Checklist

 

3) Your customers are your best sales force 

iPad Customer StoriesRight now, Apple are using customer stories to promote the new iPad Air.

 

Always remember that what your prospects are really buying are the results you’ve already delivered for other customers.

 

So you must sprinkle evidence of these results throughout your web pages. Testimonials and customer reviews are essential if you are going to generate large numbers of enquiries and sales.

(Just think how many times you’ve read reviews of products or books on Amazon, or looked at the ‘other customers also bought‘ recommendations on Zappos,  or Next.co.uk).
.

Need more web site leads?

 

Download this 10-Point Web Site Checklist

 

 

 Learn the lead generation secrets of major players such as Amazon, Netflix, Apple, Zappos and dozens of other successful companies.

 

Find out where your web site needs to change to plug the leaks that are costing you enquiries and sales every day.

 

 Stop tinkering, and start applying the smart strategies that the market leaders are using right now.

 

 

Leave a Reply

Cancel Reply

Categories

  • Brochures
  • Case Studies
  • Common-Sense Marketing Revealed Articles
  • Copywriting
  • Design
  • Email Marketing
  • Facebook Customer Generation
  • Lead Generation
  • Marketing Plan
  • Marketing Strategy
  • Marketing Support
  • Personal Success & Mindset
  • Sales
  • SEO
  • Social Media
  • Testimonials
  • Websites

© 2019 'Richard Lomax & Associates Limited' All Rights Reserved