How To Get 100 Leads A Day From Your Web Site [Free 10-Point Checklist]
Fed-up with getting few, if any, web site leads each week?
You’ve probably tried re-designing your site, tweaked your navigation, and added some new pages, but it still makes little or no difference, right?
Well why not take a leaf out of the best in the business?
Companies such as Amazon, Netflix, Living Social, and Zappos generate thousands of red hot leads (and sales) every week.
Here’s three examples of the strategies they use (which you should quickly adopt):
1) Grab the attention of visitors, IMMEDIATELY
Web site visitors are nearly always ‘click-happy’, and will instantly hit the back button if they aren’t immediately hooked.
You must keep them on your Home page long enough to be tempted into the main content of the site. [NOTE: 80% of web site visitors arriving on a Home page stay less than 10 seconds before they ‘bounce‘ straight back out of the site].
The single most important way to attract the attention of your web site visitors is through the use of a compelling easy-to-understand headline:
Netflix have a very strong offer to their prospects, and this is stated very clearly and persuasively in their headline (as you can see in the image above).
(Netflix has 48.4 million streaming subscribers worldwide. As of Q1 2014, sales are up to $1.27 billion!)
2) Make it easy for prospects to find the information they want
DON’T just rely on the typical navigation bars along the top and down the side of your page.
Amazon.com provides enticing links and banners that tempt readers to click into the deeper pages of their site. Visitors quickly browse and scroll down the page until they are tempted by a relevant link.
Amazon are able to almost magnetically lead prospects into their content, retain their interest, and then motivate a significant (and highly profitable) proportion to either make an enquiry or purchase directly off the page.
3) Your customers are your best sales force
Always remember that what your prospects are really buying are the results you’ve already delivered for other customers.
So you must sprinkle evidence of these results throughout your web pages. Testimonials and customer reviews are essential if you are going to generate large numbers of enquiries and sales.
Need more web site leads?
Download this 10-Point Web Site Checklist