How To Get 100 Leads A Day From Your Web Site [Free PDF Download]
What do companies such as Amazon, Netflix, Living Social, and Zappos know about web site lead generation that you are (almost certainly) missing?
Virtually all of the companies that are really successful online (see examples below), are using dozens of critical web site lead generation strategies every day to get thousands of hot enquiries and sales.
Let me show you 5 of the methods they use…
1) It’s ALL about the Prospect:
For example, a thriving company like Teamtreehouse.com understands that the wording and content on the home page (in fact on every page) needs to be all about the prospect, and not about Teamtreehouse! Here’s some of their home page content: Copy includes headlines such as ‘Learn at your pace‘, plus benefits such as ‘This style of practicing will allow you to retain information you’ve learned ‘.
2) Multiple access points
By providing enticing links and banners that tempt readers to click into the deeper pages of the web site, Amazon.com are able to grab their visitors attention and almost magnetically lead them into their content, retain their interest, and then motivate a significant (and highly profitable) proportion to either make an enquiry or purchase directly off the page.
3) Show that you understand their problems
Freeagent.com (small business accounting software) has built up 36,000 users in just 7 years worth £8.6m in annual recurring income. They have been so successful because they seem to naturally tap-into the chatter going on in the mind of their visitors and therefore can provide the answers and information these people are looking for.
4) ‘The more you tell the more you sell’
‘Centerpointe.com uses gradually more detailed copy (with technical information including molecular diagrams) in a long web page which deliberately gets web site browsers to self-qualify themselves as hot prospects, before they are even offered a product for sale.
The result is that precious little time is spent following up on time-wasters who have no intention of ever buying!
Does it work? Well, Centerpointe have grossed over $260 million over the least 20 years! So don’t let anyone ever tell you that you have to keep your copy ‘short and to the point’. If prospects are serious, and providing your copy is all about them and their issues, then they will actually want to read more, not less, because it’s in their interests.
5) Looks aren’t everything…
The success of the most profitable and effective lead-generation sites on the internet is not just down to how great they look. In fact, it’s very largely down to what they say on their web pages, and how they say it.
Netflix have a very strong offer to their prospects, and this is stated very clearly and persuasively in their headline (as you can see in the image above).
This combination of a strong, compelling offer, good explanatory copy on how the service works, and a risk-free opportunity to trial Netflix for 30 days (backed by a very efficient product delivery) has resulted in 48.4 million streaming subscribers worldwide. As of Q1 2014, sales are up to $1.27 billion!
The process of improving the effectiveness of your own web site is not complicated, and it’s certainly not technical. You just need to understand and apply the same essential lead generation tactics and methodologies that the very best sites are using.