Regardless of whether you sell products or services, offline, online, or a combination of both, there are seven strategies which will substantially increase your results providing you apply them to your business!
The first four strategies have been sent to you already. If you missed any of them, please click on the links below:
Here’s the 5th strategy ……
You Must Communicate Regularly
To Drive Maximum Sales
Have you ever wondered how most of the contacts who are on your prospect or client database are feeling?
Well, I’ll bet they are probably feeling ignored!
They may have responded to one of your ads or letters or emails, but didn’t buy from you within the first few times you contacted them. But if you’re like the majority of companies, you’ll have given up on them, and gone looking for more new prospects or customers.
But that’s the big mistake that ninety-nine out of every one hundred businesses make. I’ll give you a recent example…
About a year ago, a shop opened in a nearby town, selling a good range of clothes and accessories – very good quality, well-known and not-so-well-known brand names – at reasonable prices.
Whenever I’m in that town (which is at least once a month) I usually pop-in to see what’s new, and over the months, I’ve become quite friendly with the owners. But here’s the point.
The other day, I happened to be walking past, so I popped in, and there on one of the display racks in the corner was a really nice casual sweat shirt. It wasn’t cheap, but I liked it, and I’d been lazily looking for another fleece for my holiday, so I bought it.
Now if I hadn’t happened to be walking by, I might never have seen that fleece and lost the opportunity to buy a piece of clothing I enjoy and I think looks great! It was pure chance that I saw it and was therefore able to buy it. And it was pure chance that the shop owner made the sale that day on a reasonably expensive piece of clothing.
Yet I was ready to buy it as soon as I saw it. If he’d informed me of this and other items, I would have made a point of visiting his shop to have a look, and definitely would have bought much sooner, and probably more often.
Do you suppose I am the only one of his customers who would respond to various offers if he pro-actively communicated to his customer or prospect list? Of course I’m not!
If this business owner were to just take the trouble to regularly communicate with his customers, informing them of what’s new in his shop, he would increase his sales and profits by more than any other method of promotion.
Regular, informative communication is a critical growth strategy.
Let me ask you, when did you last receive a thank you card or letter from a business you bought anything from? Even a high ticket item like an expensive suit or a holiday or a piece of furniture, or a car, or a PC?
Yet, wouldn’t you appreciate a personal letter from a business you’ve bought from in the past, offering you a preferential customer discount on a new line of product, or a special ‘existing customer-only’ viewing of new stock just in, or announcing an upgrade opportunity, or a chance to take advantage of a limited number of sale items 10 days before adverts are placed to the general public?
I bet you very rarely if ever receive such communication. Yet you would value it, if it was done in a courteous and personal manner.
The simple truth is that when you offer a continual stream of useful advice and guidance, linked to ongoing buying opportunities — a percentage of your customers will always respond.