'Common-Sense Marketing'

Admin
  • Home
  • Learn more about…
    • Adopt a “Common-Sense” Marketing Strategy
    • Marketing Strategy
    • You Must Explain What You Sell In Detail
    • Front-End: Back-End marketing
    • Advertising
    • Websites
    • Sales Letters
    • A Successful Sales Letter Example
    • Brochures
  • Free Reports
    • Get Instant Access To Seven Steps to Winning Sales Presentations
    • Get Instant Access To How To Keep Your Customers Reading, Listening, Or Watching Your Sales Message
    • Get Instant Access To How To Avoid Waste In Your Marketing, and Target Only Customers Who Are Capable Of Buying
  • What Our Clients Say
  • Marketing Services
    • Copywriting Service
    • Pay-Per-Click Advertising Management for Facebook and LinkedIn
    • Email Marketing Service
    • Direct Mail Campaign Service
    • Special Report & Guide Writing Service
    • Testimonial Creation Service
  • Blog
  • Contact Us
    • Who Is Richard Lomax
    • Client History
    • Whitelist Us
    • Privacy Policy
    • Earnings Disclaimer
    • Terms and Conditions
    • cookie-policy

7 Success Secrets for Profitable Email Marketing Part 6


Posted in Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Lead Generation, Marketing Strategy
7 Success Secrets for Profitable Email Marketing Part 6

Test Everything!

 

This is the sixth of 7 articles which reveals the secrets to my email marketing success over the years.

 

If you’re struggling to get a response to your emails, these 7 Success Secrets will make an immediate difference to your open rates and response.

 

As you start to become more expert with your email marketing, and build up a larger and larger contact list, it’s time to take advantage of the major benefits that testing offers.

 

Test your subject header, your content, your offer, your pricing, your call to action, delivery days and times.

 

Get the most mileage out of your email marketing efforts by tracking everything you can, and then improving on those results.

 

Improving your results online is a very attractive proposition because you can do it faster, cheaper and often more efficiently than in offline media.

 

Some firms find sending email on Mondays works best for them, while others discover it’s better to send later in the week. Much depends on your target audience and the purpose of your email messages.

 

DO’S

  • Consider everything you do as a test. Even a successful campaign is a test on its way to providing more input to you for the next campaign.
  • When launching and testing a new campaign or newsletter, make sure you measure open rates and any click-through rates from links within the email. This will establish your “control” or benchmark. Thereafter, you are always trying to beat the performance of this control.
  • Use “split copy testing.” Send one offer worded in a certain way to part of your list and the same offer worded differently to another part of your list and see which does better. Try to do it at the same point in time so results reflect similar market conditions. You then roll-out the best-performing version to the remainder of your list.

 

DON’TS

  • Don’t ignore the benefits of using a third party supplier to do your email broadcasting. You’ll find that most reputable applications are easy to use, and provide automatic delivery of html and text versions of your email. Plus they provide instant tracking of your campaign open and click-through rates.
  • Two companies we have used in the past year and would recommend are mailchimp (mailchimp.com) and dotmailer (dotmail.com)

 

Have you missed the first 5 secrets?

 

The first article was about targeting who you send your emails to
Click here if you missed it >>>

 

My second secret was about making sure your content and communication is highly relevant and valuable to your reader
Click here if you missed it >>>

 

The third secret was about the length of your emails.
Click here if you missed it >>>

 

The fourth secret was all about getting the look and feel of your email right.
Click here if you missed it >>>

 

The fifth secret contains the do’s and dont’s of email design
Click here if you missed it >>>

 

Look out for the Final Success Secret that will be sent to your inbox next week

 

If you feel your email marketing could be more profitable, I invite you to send a selection of your current emails for a free review. To apply email sally@common-sense-marketing.com with subject line ‘Free Email Review’ and she will contact you.

Leave a Reply

Cancel Reply

Would you like…

We 100% respect your email and data privacy.
Your information will never, ever be shared with anyone under any circumstances whatsoever,
and you can unsubscribe at any time.

Recent Posts

  • Will Direct Marketing (vs Brand Marketing) Work For My Business?
  • 7 Tips to Creating Success From the ‘Inside -> Out’
  • What Makes A $1 Billion Dollar Sales Message?
  • What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 2.
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 1.
  • 21 copywriting tips from Clayton Makepeace. Part 3.

Categories

  • Brochures
  • Case Studies
  • Common-Sense Marketing Revealed Articles
  • Copywriting
  • Design
  • Email Marketing
  • Facebook Customer Generation
  • Lead Generation
  • Marketing Plan
  • Marketing Strategy
  • Marketing Support
  • Personal Success & Mindset
  • Sales
  • SEO
  • Social Media
  • Testimonials
  • Websites

Search

Have a question?

If you’re seeking some sound advice to improve your marketing, then take advantage of our 27+ years’ experience helping companies across the UK achieve increased sales revenues and profits.

Join Richard Lomax’s Marketing Support Network, and get all the answers you need for just £1.80 per day!

Still not convinced? Take the tour >>

© 2019 'Richard Lomax & Associates Limited' All Rights Reserved