7 Success Secrets for Profitable Email Marketing Part 4

Get The Look And Feel
Of Your Email Right

 

The “look-and-feel” of your email should say “Come on; I’m easy to read.”  Whether you’re preparing advisory editorial content, or more sales-related commercial content, make sure it is distinctive and can’t be found anywhere else.

 

Industry news and analysis, useful insights from your experience or product tips are examples of content that can jump off the screen and into the minds of your readers.

 

Make your content so good that your readers pass it along (Test a “pass on to a friend” link).

 

Prepare offers and content so exciting that even you get enthusiastic.

 

Your email must be personal and you need to write as you speak. People like reading the words of other real people more than typical “corporate-speak” that tends to be dry and impersonal.

 

Only use humor if it is appropriate; it humanises the copy and warms up the reader. We all need a good laugh whatever industry we’re in!

 

You want to offer your readers an inviting “look and-feel” that’s attractive and easy-to-understand at a glance. Include plenty of sub-headlines, bold and bullet points, and tint panels.

 

Two Major Don’ts

Don’t talk about yourself too much. People really don’t care about you or your Company and don’t talk down to your readers. This is a common mistake in copy tone when passing on wisdom or experience.

 

Previous emails have revealed the first 3 Success Secrets. If you’ve missed them, here are the links

 

The first article was about targeting who you send your emails to
Click here if you missed it >>>

 

My second secret was about making sure your content and communication is highly relevant and valuable to your reader
Click here if you missed it >>>

 

The third secret was about the length of your emails.
Click here if you missed it >>

 

Look out for the 5th Success Secret that will be sent to your inbox next week

 

If you feel your email marketing could be more profitable, I invite you to send a selection of your current emails for a free review. To apply email sally@common-sense-marketing.com with subject line ‘Free Email Review’ and she will contact you.