Be the Puppeteer Not the Puppet
We often hear the saying – “work on your business not in it”.
We all know that to really succeed in business you must work on your business, but to be honest most small business owners are too frightened to do it!
If you fail to work on your business and continue to work in it, all you will ever have is a burdensome and hectic job, laden with all the responsibilities of running a business.
To be truly worthwhile to your customers and to yourself, your enterprise must become an asset – a machine that delivers glorious service, value and results.
The only way this is achievable is by you building an enterprise that is led and directed by you, not by you rolling up your sleeves and doing the manufacturing, buying, reselling, ordering, cleaning (oh yes!) or any puppet activity.
Your role is to be (and continue to be) the visionary, the innovator, the marketing mind, the leader, the director. The puppeteer; not the puppet.
Every minute you allow yourself to be drawn into daily activities, you are doing your customers and yourself a disservice.
Because you are the one person that has the ideas, the vision, the passion for your product or service. You are the one person who has the insistence for delivering excellence.
You are the one! The entrepreneur! If you fail to devote 100% of your time to being the entrepreneur then it is impossible for you and your organisation to make available and deliver the full extent of your excellence of service, value and result which is the primary purpose of your enterprise.
Are you one of those entrepreneurs that can’t, or won’t, let go?
Many can’t and therefore fail to embrace the larger vision of their business, and forever struggle to get where they vaguely imagine they can get to.
That’s OK! If all you want is ownership of your own job. There is nothing wrong with this, if this is what you set out to do.
But most entrepreneurs don’t set out to do that. Yes, you have the freedom and pride of owning your own business but — and this is the real point here — this results in you having no time to enjoy that freedom.
I work with many successful entrepreneurs who are receiving significantly greater rewards because they have focussed their efforts on leading directly, innovating, and marketing.
I have interviewed many of these successful entrepreneurs over the years and asked them to reveal the secret to their success. Without exception, none of them did it by being a puppet; they were the puppeteers.
The 3 best interviews which illustrate this critical success principle were: Richard Richardson of Harry Ramsden’s, Andy Alderson of Autorama, and Fil Adams–Mercer of Parcel2Go.
If you would like to hear these interviews and find out how these entrepreneurs quickly built their businesses, they are part of a ‘toolkit’ that we have made available to those of you who are committed to finally cutting the strings which make you a puppet in your own business.
You can get hold of this Marketing Resource Toolkit, and find out more information on how to realise the true potential of your business, by going HERE
For more free marketing, advice, reports and strategies visit www.common-sense-marketing.com
Blog written by Richard Lomax, Marketing Consultant,
Richard Lomax & Associates
Tel: 01692 538800, email: email@example.com