Will Direct Marketing (vs Brand Marketing) Work For My Business?
Should You Be Using a Brand-Building Campaign, Or Using Measurable Direct Marketing? Skepticism is a part of life – and business. People don’t trust you at face value – it is completely up to you to earn their trust. With my LinkedIn Lead Generation and other marketing services, I hear it ALL THE TIME. […]
7 Tips to Creating Success From the ‘Inside -> Out’
Why do most business owners fail to achieve their dreams and reach their financial goals? Is it a lack of motivation, a lack of drive or a lack of business know how? In my 12 years of coaching business owners how to rapidly grow their incomes, I have found that none of the above […]
What Makes A $1 Billion Dollar Sales Message?
Most people who have been involved with sales and marketing for any length of time have heard the saying, ‘Sell them what they want. Then sell them what they need’. But what exactly does it mean? It sounds a little odd, doesn’t it? Does it mean that people are frivolous and go around making irrational purchases […]
What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
When it comes to your web site’s effectiveness, one of the obvious questions to ask is: Why don’t more of your website visitors make an enquiry? As you know from hard-won experience your prospects are very unlikely to pick up the telephone and call you when they are viewing your website. And even fewer […]
How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 2.
Here is the second part of Jay Abraham’s excellent methodology to help you create the most competitive marketing strategy for your business… Case Study #5: Investment Rarities Another strategic distinction is that people can’t tell if they like something unless or until they try it the first time. I worked with a little […]