Sending out regular blogs which contain useful and interesting information has many benefits to any business with an online presence.
Here are the 4 main benefits…..
1. It helps new prospects find your website
Google loves websites that are regularly updated.
When you update your site it tells Google and other search engines that your website is active and they should be checking it frequently to see what content you’ve published.
Most businesses don’t have web site that gets updated regularly and a high percentage don’t have a large number of pages. Both of these factors can reduce Google’s interest in your site causing it to fall down the rankings.
Regular blogging helps solve both of these limitations. It is the cheapest and one of the best ways of driving traffic to your web site through organic search and is becoming more and more important.
Every time you write a blog post, it becomes one more indexed page on your web site. Every new indexed page is another opportunity for you to show up in the search engines, and drive traffic to your website.
Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on Twitter, LinkedIn, Facebook, Pinterest, Google+ etc which helps expose your business to a new audience that doesn’t know you.
Blog content can be used to keep your social media presence going. Instead of asking the person responsible for your social media to come up with new original content for your social media (or creating the content yourself), your blog can serve as a bank of content.
It’s a perfect relationship. You strengthen your social reach with your blog content and also drive new web site visitors to your blog with your social channels.
So, the first benefit of blogging is that it helps drive new traffic to your web site and works closely with search engines and social media to do that.
2) It helps to convert your visitors into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. The key to doing this is to add a lead generating call to action to every blog
Often, these calls-to-action are things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset that someone would be willing to exchange their information for. To be super-clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:
- Potential customer comes to web site
- Sees call-to-action to obtain free offer
- Clicks in responce to the call-to-action and goes to a landing page which contains a form for them to fill in with their information
- Visitor fills out form, submits and receives the free offer
3) It helps establish your authority.
The best business blogs answer common questions that customers have. If you’re consistently creating content that’s helpful for your prospects, it’ll help establish you as an authority in their eyes.
4) It drives long-term results.
The beauty of blogging is that a good blog can continue working for you weeks, months, even years after you’ve written it. Once your post is ranked in the search engines it will be visible to new prospects on an on-going basis into the future.
New Social Media Management Service Available
Because blogging and social media is becoming so important with regards getting your web site noticed by Google and the other search engines we have launched a Social Media Management Service.
This has been initiated by so many of our clients and members expressing their frustration about the time and expertise it takes to manage any social media professionally and effectively.
This blog was written by Richard Lomax, Common-Sense Marketing