Typeface and tone of copy – A practical guide…
Typeface Questions: Recently, I’ve seen a lot of debate online – and a lot of confusion — about which typefaces promote maximum readability. Common wisdom says that in print, serif typefaces like Times Roman (the face used by most newspapers that has little ruffles and flourishes on the characters) are the most readable. The […]
How to dramatically improve your sales conversion ratio
How to dramatically improve your sales conversion ratio, and bring every member of your sales team up to the level of a top performer Most companies spend their marketing budgets generating market awareness and sales leads, but spend precious little equipping their sales force with the knowledge and tools to sell. And in today’s […]
The ONLY Reason Why Prospects Ever Buy…
The ONLY reason any rational human being ever purchases anything is to derive a benefit from it! That means … Any scrap of sales copy that fails to clearly, dramatically, emphatically, credibly and repeatedly present the benefits a product will deliver IS DESTINED TO FAIL MISERABLY! I’ll go even further … […]
How To Take Action On Your Marketing… when you’re strapped for time
If you’re struggling to find the time to implement your marketing, here’s how to get expert help, in a way that’s surprisingly affordable… To help solve the age-old conundrum of being ‘too busy to grow’, we have added additional resources to our team, and are now able to offer a range of done-for-you […]
How to magnify the selling power of your sales copy
We’ve had some spectacular weather here in Norfolk… blazing sunshine, blue skies, and often, a refreshing gentle breeze. One of my very favourite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise! My enjoyment is heightened even more when I consider what’s just around […]