'Common-Sense Marketing'

Admin
  • Home
  • Learn more about…
    • Adopt a “Common-Sense” Marketing Strategy
    • Marketing Strategy
    • You Must Explain What You Sell In Detail
    • Front-End: Back-End marketing
    • Advertising
    • Websites
    • Sales Letters
    • A Successful Sales Letter Example
    • Brochures
  • Free Reports
    • Get Instant Access To Seven Steps to Winning Sales Presentations
    • Get Instant Access To How To Keep Your Customers Reading, Listening, Or Watching Your Sales Message
    • Get Instant Access To How To Avoid Waste In Your Marketing, and Target Only Customers Who Are Capable Of Buying
  • What Our Clients Say
  • Marketing Services
    • Copywriting Service
    • Pay-Per-Click Advertising Management for Facebook and LinkedIn
    • Email Marketing Service
    • Direct Mail Campaign Service
    • Special Report & Guide Writing Service
    • Testimonial Creation Service
  • Blog
  • Contact Us
    • Who Is Richard Lomax
    • Client History
    • Whitelist Us
    • Privacy Policy
    • Earnings Disclaimer
    • Terms and Conditions
    • cookie-policy

Typeface and tone of copy – A practical guide…

Posted in Brochures, Common-Sense Marketing Revealed Articles, Copywriting, Design
Typeface and tone of copy – A practical guide…

Typeface Questions: Recently, I’ve seen a lot of debate online – and a lot of confusion — about which typefaces promote maximum readability.   Common wisdom says that in print, serif typefaces like Times Roman (the face used by most newspapers that has little ruffles and flourishes on the characters) are the most readable. The […]

Read More

How to dramatically improve your sales conversion ratio

Posted in Brochures, Common-Sense Marketing Revealed Articles, Marketing Support, Sales
How to dramatically improve your sales conversion ratio

How to dramatically improve your sales conversion ratio, and bring every member of your sales team up to the level of a top performer   Most companies spend their marketing budgets generating market awareness and sales leads, but spend precious little equipping their sales force with the knowledge and tools to sell. And in today’s […]

Read More

The ONLY Reason Why Prospects Ever Buy…

Posted in Brochures, Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Lead Generation
The ONLY Reason Why Prospects Ever Buy…

The ONLY reason any rational human being ever purchases anything is to derive a benefit from it!   That means …   Any scrap of sales copy that fails to clearly, dramatically, emphatically, credibly and repeatedly present the benefits a product will deliver IS DESTINED TO FAIL MISERABLY!   I’ll go even further …   […]

Read More

How To Take Action On Your Marketing… when you’re strapped for time

Posted in Brochures, Case Studies, Common-Sense Marketing Revealed Articles, Copywriting, Design, Email Marketing, Lead Generation, Marketing Plan, Marketing Strategy, Marketing Support, SEO, Social Media, Websites
How To Take Action On Your Marketing… when you’re strapped for time

  If you’re struggling to find the time to implement your marketing, here’s how to get expert help, in a way that’s surprisingly affordable…   To help solve the age-old conundrum of being ‘too busy to grow’, we have added additional resources to our team, and are now able to offer a range of done-for-you […]

Read More

How to magnify the selling power of your sales copy

Posted in Brochures, Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Lead Generation, Websites

We’ve had some spectacular weather here in Norfolk… blazing sunshine, blue skies, and often, a refreshing gentle breeze. One of my very favourite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise!     My enjoyment is heightened even more when I consider what’s just around […]

Read More

Would you like…

We 100% respect your email and data privacy.
Your information will never, ever be shared with anyone under any circumstances whatsoever,
and you can unsubscribe at any time.

Recent Posts

  • Will Direct Marketing (vs Brand Marketing) Work For My Business?
  • 7 Tips to Creating Success From the ‘Inside -> Out’
  • What Makes A $1 Billion Dollar Sales Message?
  • What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 2.
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 1.
  • 21 copywriting tips from Clayton Makepeace. Part 3.

Categories

  • Brochures
  • Case Studies
  • Common-Sense Marketing Revealed Articles
  • Copywriting
  • Design
  • Email Marketing
  • Facebook Customer Generation
  • Lead Generation
  • Marketing Plan
  • Marketing Strategy
  • Marketing Support
  • Personal Success & Mindset
  • Sales
  • SEO
  • Social Media
  • Testimonials
  • Websites

Search

Have a question?

If you’re seeking some sound advice to improve your marketing, then take advantage of our 27+ years’ experience helping companies across the UK achieve increased sales revenues and profits.

Join Richard Lomax’s Marketing Support Network, and get all the answers you need for just £1.80 per day!

Still not convinced? Take the tour >>

© 2019 'Richard Lomax & Associates Limited' All Rights Reserved