How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 1.
Your Strategic Marketing Success Starts With Two Key Steps… (Illustrated by Four Case Studies) Before you start implementing your marketing programme, you need to know two critically important facts: 1) Who your target audience is 2) What your target audience wants, needs and desires I sometimes refer to a fellow marketer who […]
21 copywriting tips from Clayton Makepeace. Part 3.
Here are Clayton’s final 7 ‘non-rules’… take notes, and reap the rewards! Non-Rule #15: Count commas. I view commas as warning flags in my copy. Sure – they could be there for a good reason: Like showing the proofreader that I do, in fact, know a thing or two about proper punctuation. But […]
21 copywriting tips from Clayton Makepeace – Part 2.
Non-Rule #8: Speak colloquially I try to speak to my prospects as they’re used to being spoken to. Yes, that means I often dangle my participles and other parts (of speech). So what? I’m trying to communicate here – not trying to pass an English exam. To mock the sticklers who were constantly correcting […]
21 copywriting tips from Clayton Makepeace. Part 1.
“How can I spot powerful sales copy when I see it?” The following article is taken from the archives of famous copywriter Clayton Makepeace’s blog: http://www.makepeacetotalpackage.com/archives/how-to-create-a-killer-ad/ The content is incredibly valuable, as you’ll see… My mind reeled. I was so caught off-guard, I just blurted out the first thing that went through […]
How to magnify the selling power of your sales copy
We’ve had some interesting weather here in Norfolk this summer… blazing sunshine and blue skies one day, and then chill north easterlies and cold drizzle the next. One of my very favorite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise! My enjoyment […]