How to magnify the selling power of your sales copy
We’ve had some interesting weather here in Norfolk this summer… blazing sunshine and blue skies one day, and then chill north easterlies and cold drizzle the next. One of my very favorite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise! My enjoyment […]
Headlines that have sold $$ Millions… By Clayton Makepeace
Here is an article written by one of the most successful copywriters of the last 20 years – his name is Clayton Makepeace. (A summary of his sales achievements are included at the end of this article – suffice to say, his ideas and advice are well worth reading!). Here’s what he has […]
Why you are probably missing out on 90% of the profits you could be making…
A fundamental marketing concept that most businesses completely overlook is that of Lifetime Value. Simply put, the true value of acquiring a new customer is not just the income derived from their first purchase from you, but the total value of their purchases over the period that they continue doing business with you. […]
How often does your company fall at the final hurdle?
How to dramatically improve your sales conversion ratio, and bring every member of your sales team up to the level of a top performer Theme: Most companies spend their marketing budgets generating market awareness and sales leads, but spend precious little equipping their sales force with the knowledge and tools to sell. And […]
The ‘Ethical Bribe’ (as coined by Jay Abraham)…
The ‘Grand-father’ of modern direct-response marketing is undoubtedly a chap called Jay Abraham – perhaps you’ve heard of him?His campaigns for Clients over many decades have reportedly generated over $8 Billion in sales (yes, that’s Billion)!Jay’s methods are so effective that about twenty years ago, I gladly paid – I think it was £265 – for a […]