'Common-Sense Marketing'

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What to Do When a Prospective Client Doesn’t Respond to Your Proposal

Posted in Common-Sense Marketing Revealed Articles, Email Marketing, Lead Generation, Marketing Strategy
What to Do When a Prospective Client Doesn’t Respond to Your Proposal

“I’ve got someone who could use your help. She heads up a non-profit group that needs to promote itself better. I told her you’d get in touch.”   My colleague handed me her contact information.   I e-mailed.   No reply.   I followed up with a phone call. And I still haven’t heard back. […]

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3 Ways to build closer relationships with your prospects…

Posted in Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Lead Generation
3 Ways to build closer relationships with your prospects…

Making Money With a Small, Responsive List   If you’ve been online for any amount of time, you’ve probably come across the phrase “The money is in the list.” This, of course, refers to the database of names, e-mail addresses, and other information you may collect from customers and prospective customers.   All other things […]

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The ONLY Reason Why Prospects Ever Buy…

Posted in Brochures, Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Lead Generation
The ONLY Reason Why Prospects Ever Buy…

The ONLY reason any rational human being ever purchases anything is to derive a benefit from it!   That means …   Any scrap of sales copy that fails to clearly, dramatically, emphatically, credibly and repeatedly present the benefits a product will deliver IS DESTINED TO FAIL MISERABLY!   I’ll go even further …   […]

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How to Overcome Buyer Hesitation with Common-Sense Marketing

Posted in Common-Sense Marketing Revealed Articles, Email Marketing, Lead Generation, Marketing Strategy
How to Overcome Buyer Hesitation with Common-Sense Marketing

Do you know how many of your warm prospects have failed to commit to actual sales in the past year? I’d bet that for most businesses, it’s a frustratingly large number.   So, what if it was possible to capture a large number of these lost potential sales… imagine what it could do for your […]

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9 Characteristics of human behaviour that spell success or failure for your marketing

Posted in Common-Sense Marketing Revealed Articles, Copywriting, Email Marketing, Marketing Support
9 Characteristics of human behaviour that spell success or failure for your marketing

Tap-In To These 9 Characteristics of Human Behaviour And Dramatically Increase Your Chances Of Marketing Success   The foundation to all the Common-Sense Marketing strategies (and the reasons why they work so consistently across all industries and business types) is that we are all selling to the same person. We are selling to an individual. […]

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