What Makes A $1 Billion Dollar Sales Message?
Most people who have been involved with sales and marketing for any length of time have heard the saying, ‘Sell them what they want. Then sell them what they need’. But what exactly does it mean? It sounds a little odd, doesn’t it? Does it mean that people are frivolous and go around making irrational purchases […]
What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
When it comes to your web site’s effectiveness, one of the obvious questions to ask is: Why don’t more of your website visitors make an enquiry? As you know from hard-won experience your prospects are very unlikely to pick up the telephone and call you when they are viewing your website. And even fewer […]
How To Create The Very Best Strategy For Your Ultimate Marketing Success [PART 2]
![How To Create The Very Best Strategy For Your Ultimate Marketing Success [PART 2]](https://common-sense-marketing.com/wp-content/uploads/11marketing_success-1.jpg "How To Create The Very Best Strategy For Your Ultimate Marketing Success [PART 2]")
Here’s Step 2 to develop your most effective marketing strategy: Establish a Hypothesis What you have to do is to establish a hypothesis i.e. your offer to the market. Your hypothesis is the assumption that your research will test. Let me explain with some examples. Case Study: Domino’s Pizza In the early […]
How To Create The Very Best Strategy For Your Ultimate Marketing Success (PART 1)
Introduction Fact: Having a solid marketing strategy is your “first-class ticket” to sustained business success. More than anything else, a Master Marketing Strategy is what distinguishes the most successful businesses – in terms of growth, revenues, profits, brand awareness, and staying power. Why? Because very, very few businesses have a marketing strategy AT […]
Your Key To Riches: Front End Versus Back End Marketing
A fundamental marketing concept that most businesses completely overlook is that of Lifetime Value. Simply put, the true value of acquiring a new customer is not just the income derived from their first purchase from you, but the total value of their purchases over the period that they continue doing business with you. […]