How to make your website irresistible to prospects, and create a steady stream of enquiries…
Let’s be honest. A sexy, professional-looking web site is good for you and your Company. It makes you feel confident and proud of what you have achieved. And it helps to position your Company as sophisticated and ‘industry-leading’ , or maybe as ‘trendy’ and aspirational. But be honest with yourself – is the […]
“The Rule of One” will improve your sales copy results…
‘The Rule of One’ This strategy was created by the famous American marketer, Michael Masterson, and it makes so much sense that I decided I should share it with you. It supports many of the copywriting tips that I have written about in previous blog posts. “To create blockbuster promotions time after […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]
Time to reinvent your business?
Do you ever feel like your business is ‘stuck in a rut’? Well, today I want to talk to you about 6 TELL-TALE SIGNS that are saying perhaps it’s time for some changes in your business… TELL-TALE NUMBER 1. Are You marketing in exactly the same way as you did six-months or a year […]
Set Up a Joint Venture Partnership And Get Introduced To Warm Prospects and Customers
Setting up a joint venture with a company who has similar customers to you, but isn’t a competitor, is a fantastic way of getting introduced to their loyal customers. Sometimes however, the time it takes to find a suitable partner can stop a Joint Venture initiative ever getting off the ground. This blog […]