Will Direct Marketing (vs Brand Marketing) Work For My Business?
Should You Be Using a Brand-Building Campaign, Or Using Measurable Direct Marketing? Skepticism is a part of life – and business. People don’t trust you at face value – it is completely up to you to earn their trust. With my LinkedIn Lead Generation and other marketing services, I hear it ALL THE TIME. […]
What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
When it comes to your web site’s effectiveness, one of the obvious questions to ask is: Why don’t more of your website visitors make an enquiry? As you know from hard-won experience your prospects are very unlikely to pick up the telephone and call you when they are viewing your website. And even fewer […]
How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 2.
Here is the second part of Jay Abraham’s excellent methodology to help you create the most competitive marketing strategy for your business… Case Study #5: Investment Rarities Another strategic distinction is that people can’t tell if they like something unless or until they try it the first time. I worked with a little […]
How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 1.
Your Strategic Marketing Success Starts With Two Key Steps… (Illustrated by Four Case Studies) Before you start implementing your marketing programme, you need to know two critically important facts: 1) Who your target audience is 2) What your target audience wants, needs and desires I sometimes refer to a fellow marketer who […]
How to magnify the selling power of your sales copy
We’ve had some interesting weather here in Norfolk this summer… blazing sunshine and blue skies one day, and then chill north easterlies and cold drizzle the next. One of my very favorite spots is Blakeney, on the coast, where I go sailing to enjoy my own little piece of paradise! My enjoyment […]