How to dramatically improve your sales conversion ratio
How to dramatically improve your sales conversion ratio, and bring every member of your sales team up to the level of a top performer Most companies spend their marketing budgets generating market awareness and sales leads, but spend precious little equipping their sales force with the knowledge and tools to sell. And in today’s […]
The 7 Critical Differences Between B2B and B2C SEO, That Really Matter
The most enthusiastic adopters of search engine optimisation have been Business-to-Consumer (B2C) companies operating an e-commerce business. However, as Business-to-Business (B2B) marketers have searched for every opportunity to maximise lead generation online, an effective B2B search engine optimisation strategy has become essential. But there are some critical differences in SEO to attract consumers versus business prospects into your sales funnel…Firstly, you have different GoalsYes, in both cases […]
What F. Scott Fitzgerald Can Teach You About Getting Free Publicity
F. Scott Fitzgerald, author of The Great Gatsby, was smart enough to understand and articulate one of the most powerful public relations (PR) techniques ever developed. The technique is “controversy” – getting attention for yourself, your business, or your product or service by focusing on an emotional, important, or timely issue … and taking sides. […]
The Ultimate Method for Developing Master-Level Salespeople
If you are interested in developing sales professionals with master-level skills, this article gives you a method that will absolutely help you accomplish this. But it’s not necessarily the content of the following ‘Seven Steps to Every Successful Sale’ that will make this article a ‘game-changer’ for you. These seven steps to every sale […]
Will “Brand” Advertising Work For You?
I love watching and commenting on TV ads, just like most people in marketing. Especially the funny ones. But it just irks me that someone is getting paid the millions of pounds shelled out on producing so much sell-no-product advertising … especially when that person getting the paycheck isn’t me! Let me explain. […]