The 7 Critical Differences Between B2B and B2C SEO, That Really Matter

The most enthusiastic adopters of search engine optimisation have been Business-to-Consumer (B2C) companies operating an e-commerce business. However, as Business-to-Business (B2B) marketers have searched for every opportunity to maximise lead generation online, an effective B2B search engine optimisation strategy has become essential. But there are some critical differences in SEO to attract consumers versus business prospects into your sales funnel…Firstly, you have different GoalsYes, in both cases […]
‘Attention’ All Web Site Owners

Bad News For (Most) Web Site Owners Since last Tuesday 21st April, Google have started using mobile-friendliness as a ranking signal in their search results, rewarding web sites that are fully optimized for mobile platforms. Google says the effect of this change will be profound. It is therefore very important for any business […]
Google Adwords Management Service

Our blog to you last week revealed that we are launching a number of ‘done-for-you’ marketing services. These are to give you a cost effective helping hand to build your business in 2015. One of these marketing services is our Google Adwords Set-up and Management. Common-Sense Marketing Google Adwords Set-up and Management Service […]