“The Rule of One” will improve your sales copy results…
‘The Rule of One’ This strategy was created by the famous American marketer, Michael Masterson, and it makes so much sense that I decided I should share it with you. It supports many of the copywriting tips that I have written about in previous blog posts. “To create blockbuster promotions time after […]
Persuasion: The simple equation that sky-rockets response…
One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America. For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion. He apprenticed under John Caples at BBDO and David Ogilvy […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]
How To Establish Credibility & A Good Reputation When You Are New To The Market…
How To Establish Reputation And Credibility, Starting From Zero I was speaking recently to a startup business about their marketing – and emphasising the important role that testimonials, endorsements and third party evidence plays in establishing credibility and trust. However, I was politely reminded that for startup businesses, they have little or no customers or […]
Featuring Your Best Reviews
2 Different Ways To Promote Your Online Reviews One of the most satisfying things in any job is getting feedback and reviews. Well, positive ones anyway! Negative feedback is not always a bad thing, as it can provide valuable insight to help you to improve on your product or service. Positive reviews are […]