Working with Richard as part of his team is always ‘full-on’ and exciting, but sometimes it pays to slow down take stock of exactly what’s been achieved with the Companies that we choose to work with.
So over the next two articles I want to give you a ‘behind the scenes’ peek at how Richard is helping some ambitious companies to achieve their goals for growth.
I’ve deliberately chosen two very different Clients just to emphasise that when it comes to effective marketing we are all selling to the same customer i.e. we are selling to individual people, regardless of the industry they work in.
First, let me introduce you to Mark Wilson of Blueprint Promotional Products.
Mark first started working with Richard Lomax in 2013. Mark’s business was growing, and his existing strategy for attracting new customers was based on sending out an introductory letter containing a brochure and a ‘goody bag’ of promotional items, followed by a telephone follow-up call. Whilst this was working OK and the business was growing, Mark suspected that he could improve the response he was getting.
Mark has been receiving Richard’s ‘Common-Sense Marketing Revealed’ advisory emails for many years and felt he was the natural choice to help him. Mark therefore asked Richard to advise on how to improve his customer acquisition, and also formulate a strategy for encouraging existing customers to order more regularly.
Richard’s advice was for Mark to rewrite an existing ‘Buyer’s Guide’ report regarding the use of promotional products. This was designed to position Mark and his company as real experts when it comes to the profitable use of promotional merchandise, and not as just another seller of ‘mugs and pens’.
We then drafted several different letters, incorporating strategies to improve the response to Mark’s existing mailings even further. After receiving the first two letters which were written to accompany his brochure, Mark immediately asked for two more letters to be written, and also a new advert design which focussed clearly on lead generation — and was a million miles from the normal ‘brand awareness’ advertising that most failing companies use.
By the end of 2013 Mark’s business was 40% up on the previous year’s turnover, and at only half way through this January they had exceeded the whole of the previous January’s turnover.
Understandably, Mark is very excited by the growth potential that effective marketing can bring to his business, and he is presently taking on more staff and investing in new technology to ensure his business can cope with this increased turnover.
Mark plans to use Richard’s expertise again to drive his business to the next level as soon as the business structure is in place to cope with the increased sales.
Would you like some help?
With over twenty five years’ successful marketing experience, helping literally hundreds of UK companies achieve significant growth, Richard can almost certainly pinpoint what’s wrong with your marketing, and explain what needs to change to get better results, without wasting time, money and effort.
If you recognise that, even with the best will in the world, you are not making sufficient progress in your sales generation activities, why not arrange to have a brief chat with me. We’ll discuss what you want to achieve and the stumbling block you need to overcome.
We can then decide whether or not there is a good fit between us, and how Richard may be able to help you to quickly get your marketing working to drive your business growth over the coming months.
Simply call me on 01692 538800, or email me on email@example.com with a brief explanation of your business goals and challenges.
Blog written by Sally, Marketing Consultant, Richard Lomax & Associates
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