2 Different Ways To Promote Your Online Reviews
One of the most satisfying things in any job is getting feedback and reviews. Well, positive ones anyway!
Negative feedback is not always a bad thing, as it can provide valuable insight to help you to improve on your product or service.
Positive reviews are a validation, a thank you, for a job well done. You are doing a good job and they are so happy, they just had to tell you. And that makes you feel good!
How many times have you asked for someone else’s advice before you buy something that they have already purchased? This is because you trust this person, more than unsubstantiated sales claims.
These positive reviews should always be showcased within your marketing material. It demonstrates credibility, and provides your prospects with confidence that what you are claiming will be true.
Let’s take look at 2 ways to showcase your best customer reviews.
(Usually a quote from a client or customer within quote marks and ideally attributed to that person or company)
These are the most popular kind of validation you will see on the web. If you are going to use them, do a little extra optimisation to ensure they are going to work hard for you.
Recognisable names from your targeted prospect audience will be the most effective testimonials to use.
e.g. A motorbike accessory manufacturer with a quote from Carl Foggerty, or a chiropractor that treated an olympic cyclist during a competition.
If the person offering the testimonial is relatively unknown, you should at least include a link to their website or a more in-depth case study. You don’t want your prospects to assume that the testimonial is made up.
Review badges and widgets
Most online review sites offer badges or widgets that can be embedded on web pages to encourage the user to rate, or review your product or service.
Some review sites offer badges that invite the user to read the review before they go ahead and purchase.
Some examples of review sites are:
If you’re choosing only one review site to highlight, Google is a good option because it is a recognizable brand that people trust. While Google only provides Google+ badges, you might create your own and utilize the Grade.us Google Review Link Generator to create the appropriate link to your Google listing.
Whatever badge or widget you use, you can always create your own button/badge or image with the link to your review site. All of these will add social proof of your claims and give a general overview to a prospect of how much they can trust you.
So, to sum up, Testimonials and Case Studies are still very important to your marketing efforts, but now is the time to add Ratings and Review Badges and Widgets to the mix also.