There’s probably 101 ways
you can grow your business,
but here are 3 of the BEST WAYS…
Here are three examples of different campaigns that have worked really well for us, and for our clients:
1) Facebook Sponsored Posts
If you’re not aware, Facebook has changed dramatically since ‘going Public’. They now offer an advertising platform that lets you promote your posts to your ideal prospects.
You can select prospects by their interests and hobbies, or target business users according to the location or size of company, type of industry, job title and a whole range of other selection criteria.
And here is the evidence of just how effective Facebook advertising can be to generate highly targeted clicks to your landing page.
Whist it’s not always that cheap to attract qualified prospects, it’s easy to measure your progress and track the potential customer from the moment they click on your ad until they’ve taken a specific action e.g. filled out a form to request free resources (in our case a free report).
The great advantage is that because this advertising is based on a ‘pay-per-click’ model, it costs you absolutely nothing to trial this communications channel, unless someone is sufficiently interested to click on your post.
(Similar advertising opportunities are now also provided by LinkedIn, Twitter and Pinterest, among others).
2) Special Reports & Free Resources – Why you must use them in your business
I think that the first time I used a ‘Free Report’ to promote our business must have been about 11 years ago. But here’s the thing…
Free reports STILL remain the single best lead generation tool for us, and for our private Clients. They just work, time and time again, especially in this digital age!
Here’s three examples of companies that are using free reports to position themselves as Experts in their market-place, and make it much easier for their prospects to take a low-commitment, zero-cost action that says ‘Yes, I’m actively looking to solve a problem that you might be able to help with’.
This company specilaises in graphic displays and stands for exhibitions, and are based in Blackpool. They have recently written a special report titled:
This report demonstrates their expertise at not only producing quality exhibition stands that project the right message, but also the best practice advice that their clients benefit from, which maximises their return on investment. It will be used as a lead generation tool, and as a client reference book.
Talk4Less specialise in providing low cost telephone and broadband services for business use.
This report is used to demonstrate their expertise and distinguish themselves from their competition. It too will be used as a lead generation tool.
You Services Ltd
You Services Ltd wanted to scale up an already successful new client acquisition procedure.
Their guide is titled:
But only if you choose the right one!
(Revealed the 5 pitfalls you need to avoid to ensure your IT
provider cost effectively meets your needs)”
The guide demonstrates the huge benefits of having an IT company taking care of your IT needs. The very specific nature of the title, promising valuable benefits, help to make it more appealing to prospects. It presents an excellent way for prospects to ‘put their hand up’ without them having to make a big commitment such as agreeing to an appointment.
3) Google AdWords – The original Pay-per-click channel
More people have had their fingers burned via Google AdWords than those that have made serious money from using this opportunity. But that doesn’t mean that it doesn’t work!
There are lots of dreadful golfers out there, but it doesn’t mean that the game is flawed! You just have to know how to play correctly, and avoid the bunkers…
A classic example of this came to light when I recently reviewed the Adwords campaign of one of our clients…
A key concept for creating highly profitable Google Adwords campaigns is to keep them as relevant to the prospect’s search phrase as possible. So this means that their search wording or phrase should be included in the wording of the actual advertisement, but also in the headline and copy of the landing page (and ideally even in the url of the landing page). The incentive being offered (in return for the name and email of a prospect who clicks on your ad) should also feature the same topic or issue as their search phrase.
The problem for EBS Automation was that they had grouped together lots of different search phrases into just one ‘Adgroup’. So they were targeting people searching for ‘automated machines’, ‘robotics’, ‘leak testing’, ‘pharmaceutical contract packaging’ etc. etc.
Also they were running several different ads, with different subject lines, on several different topics, but these ads were appearing randomly for any of the above search phrases. Not surprisingly, the results were poor.
So as you can see below, we restructured their campaign, creating a number of individual Adgroups, each with their own group of closely related keywords, and with closely related ads, linking to a relevant individual web ‘landing’ page.
Suddenly, after receiving almost no leads for many months, within just three weeks they had 12 good quality prospects complete a form to download one of their ‘Special Reports’.
Simple – but critical – changes lead to big improvements in results. You just need to know how to play the game!
SO, if you’re keen to build a strong sales funnel, so your results for the last half of 2015 receive a very profitable boost, then NOW is the time to get in contact, before the Summer is upon us and it’s too late!
Simply email email@example.com with the words ‘Summer Campaign’ in the subject line, or give Sally a call on 01692 538800.
If she thinks we can help, she will arrange a free, no obligation telephone appointment for you and I to talk through your possible options and solve your biggest, most frustrating problems.
OK, now it’s time to take action – I look forward to speaking with you in the next few days.