How To Remove (Copy-writing) Dread And Fear!
There’s Help Available To Create Sales Messages
For Your Products & Services That Will Pull Response Like A Train Stuffed Full Of Cash!
We all know that sinking feeling when you sit down at a blank screen to write an important sales message.
Whether it’s a sales letter, an email, sales literature, or a new page for your web site — the question is always “but where do I start”?
Most people start and finish by talking about their product or service and how good it is, and usually provide plenty of detail about themselves.
If you’ve been following my blog posts for longer than a few months you will know that your message to your customers (potential and current ones) has to be all about them, the problems your product or service solves for them, and the benefits it will provide.
Here are Common-Sense Marketing we are often asked to look at letters, emails and web sites that aren’t performing as well as expected. When we point out what’s wrong with them, most people ‘get it’ immediately, but because they’re so involved in their own business or job they still find it very difficult to express the benefits of their products or services from a customer’s point of view.
Writing is also not everyone’s forte. Add to that the time it takes to actually sit down and structure and write a compelling and involving sales message that actually drives response, it’s not surprising that often the job just doesn’t get done.
It’s Not Easy!
There is a skill to turning the features of a product or service into persuasive benefits and then conveying them, particularly in writing.
It also takes time to carefully consider and incorporate all the dozens of other proven communication strategies that maximise responses.
And as you know, time is something that most business-men and women severely lack.
We often joke that if we had £1 for every time we heard someone say, ” I don’t have the time to market my business”, we wouldn’t need to work!
The Answer? Ask Us To Write Your Letters, Emails And Web Site Copy For You
If you ask us to help, before we write a single word, we always start by talking to you in depth about your business to ensure we fully understand what you want to achieve.
But more importantly, we ask about your customers so we know and understand what’s going on in their mind. In other words what their hopes, dreams, concerns, doubts, and worries are when it comes to finding a possible solution to their needs.
We recently wrote a sales letter for Paul Haigh of Begetube Heating Systems. Here is his reaction to the sales letter we wrote for him, which he plans to use as a lead generation tool by sending to potential trade clients in different areas of the country.
“A lot of time and effort was put in to understanding exactly what I was trying to achieve and whom I was aiming the letter at. This approach then tailored the content of the letter. Thus I got a product that is eye-catching and intriguing. Exactly what I was after!
Having the letter written for me was great as it freed up my time, my scarcest resource. Personally I am very impressed the campaign is about to go live so fingers crossed the potential clients will be as spellbound!”
Paul Haigh, Begetube Heating Solutions
The cost of this service? It does depend on the length and complexity of the copy writing, but a ball park figure for a response-driven sales letter (and all the strategies it contains) would be £600 + Vat.
If you have got some copy writing on your ‘to do list’ that you’re putting off, or it needs doing urgently, call Sally or Amanda at my office on 01692 538800 or email email@example.com to discuss your needs, without obligation.