'Common-Sense Marketing'

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Google AdWords Health Check

Google Adwords Set-up and Management Service

 

Google Adwords is a very effective way of getting yourself found on the search engines by browsers who are looking for or researching your products or service.

 

Done properly, Google Adwords is an extremely cost effective way of connecting with potential customers. Unfortunately the reverse is also true, which can result in a lot of wasted time and money.

 

The major benefits of Google Adwords are:

  • Prospects are more likely to find you on the first page of a search engine when relevant keywords are used to search for your product or service.
  • Anyone who clicks on your ad is actively looking for your product or service, and many are ready to buy or make an enquiry.
  • You can target your prospects regarding geography, type of device and times of day to eliminate wasted budget.
  • You only pay when a prospect reads and then clicks on your advert.
  • You can accurately measure exactly how profitable you campaign has been.

 

Here’s What We Provide In Our Google Adwords
Set-up And Management Service:

 

Bluetick Set-up your account, and structure your campaigns and Adgroups for maximum response.

 

Bluetick Research your most relevant search keywords and phrases (and negative keywords), identify the best ‘match types’, and decide on your bidding strategy.

 

Bluetick Consideration of ‘Enhanced Campaigns’ to take account of prospects’ Device, Location and Mobile use.

 

Bluetick Review ‘Ad Extensions’ and opportunities for site links, location, offers, telephone and social links.

 

Bluetick Write at least three different advertisements per ad group, for up to three different ad groups, to test against each other.

 

Bluetick Ensure keyword flow between the search phrases, ad copy, and landing page copy to maximise relevance and sign-ups.

 

Bluetick Copywriting for your first landing page, with strategies and elements to maximise conversion of clicks into sign-ups. We will also provide guidance on the design and layout of the page. (If you need us to build your landing pages and produce forms/calculators or host them for you, there is an additional cost).

 

Bluetick Set-up the ‘conversion tracking’ on your landing page and thank-you page to monitor the cost per lead, and identify the most profitable keywords and ads. If you need us to build your thank-you landing pages there will be a small additional charge.

 

Bluetick Based on detailed telephone consultations we will identify the key propositions, likely prospect issues and concerns, and most compelling offers, before writing draft copy for the ads and landing page.

 

Bluetick Ongoing management of your campaigns to maximise click through rates by split-testing different keywords, ads and landing pages against each other to constantly improve click-through rates, and reduce costs per conversion.

 

Bluetick A monthly report is provided to update you on your results (impressions, click- through rate, % conversions, cost per conversion plus the strategies for the following month).

 

 

The Cost : To provide this service the investment is from £350 per month + Vat, depending on the number or campaigns and AdGroups required.

(Please note this does not include your cost for clicks from Google Adwords)

 

If you have any queries or would like to discuss how this service could be applied to your business please give Sally a call on 01692 538800 or email sally@common-sense-marketing.com

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MARKETING RESULTS

“Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the” click throughs”, advertising leads and the ever growing database.” Martin Clarke, MD, Clarke Rendall

 

“I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.

As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession” Richard Smith, MD, GPS Document Management

 

“The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year.  The time spent with Richard and his team was  really worthwhile. “ Jenny Henderson, Business to Business Exhibitions

 

“Thank goodness! Something in Richard’s email headline made me read it instead of deleting it immediately. Richard’s Marketing Report and the Common-Sense-Marketing website has been the key to opening my mind to far more effective marketing strategies. I totally understood his methodology and ideas, and I now know what I have to do!” Michael Wetherill DeVere Homes

 

” Conservatively, I estimate the ideas Richard covered to be worth £ 50,000 to my business. Any business would be foolish to pass up this opportunity to review and sharpen up their marketing.” Roy Rose, Managing Director, Ideal Offices plc

 

” Since I started working with Richard, at the half year point this year we’ve done twice as much business as last year. And I’m estimating that if I carry on using Richard’s help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It’s readily achievable. “ Julie Jerrum, Blu Bel

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