'Common-Sense Marketing'

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Testimonial Creation Service

 

We have recently introduced a new service which focuses on producing written, audio or video testimonials. Here’s how it works…

 

Written Testimonials

You provide a list of customers and telephone numbers of clients who you would like us to speak to.We ask you to let them know that we will be ringing, so that they are happy to take our call.

 

For a really good selection of testimonials, we would also like you to indicate why you have selected them. This helps us to direct our questions and discussions.

 

When we call your customers we explain why we are calling, and have a good conversation regarding how they have benefited from doing business with you, and we encourage them to reveal useful facts, figures and quotes.

 

The testimonial is written immediately following the call, and is emailed to your customer for their approval.

 

The content of your testimonials is always dictated by what your customers say, but because our staff are experienced at asking the right type of questions and at translating what is said into powerful anecdotal wording, our clients are often amazed at what their customers have said!

 

The provision of a photograph of the customer to go with the testimonial can also be organised.

 

Here’s a comment from one of our recent clients about the testimonials we got for his business:

 

“Thank you for my testimonials, I am delighted with them. To have these accolades in writing is fantastic. I used them immediately in a proposal to a potential client.

They worked!

I know I wouldn’t have been able to do it, which makes these amazing testimonials that you have obtained for me so very valuable.” Being able to send out evidence like this, proving that we are good at what we do, is very exciting.

We all know that good testimonials are fantastic to have and undoubtedly improve your marketing BUT, it’s not easy asking your clients what they think of you.”

Chris Brookes, Managing Director, Circuit Bureau

 

Audio and Video Testimonials

We can easily organise an audio recording of your client discussing their experiences of working with you, and the benefits and results they have enjoyed. This is sent to you as an mp3 to upload onto your web site or to email to prospects etc.

 

If you would like a video testimonial, we arrange for this to be done at your client’s premises.

 

Costs:

Written – £150 per approved testimonial (**minimum of 3)

Audio – £275 per approved/edited audio testimonial

Video – Price on application, depending on duration, and travel requirements.

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MARKETING RESULTS

“Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the” click throughs”, advertising leads and the ever growing database.” Martin Clarke, MD, Clarke Rendall

 

“I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.

As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession” Richard Smith, MD, GPS Document Management

 

“The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year.  The time spent with Richard and his team was  really worthwhile. “ Jenny Henderson, Business to Business Exhibitions

 

“Thank goodness! Something in Richard’s email headline made me read it instead of deleting it immediately. Richard’s Marketing Report and the Common-Sense-Marketing website has been the key to opening my mind to far more effective marketing strategies. I totally understood his methodology and ideas, and I now know what I have to do!” Michael Wetherill DeVere Homes

 

” Conservatively, I estimate the ideas Richard covered to be worth £ 50,000 to my business. Any business would be foolish to pass up this opportunity to review and sharpen up their marketing.” Roy Rose, Managing Director, Ideal Offices plc

 

” Since I started working with Richard, at the half year point this year we’ve done twice as much business as last year. And I’m estimating that if I carry on using Richard’s help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It’s readily achievable. “ Julie Jerrum, Blu Bel

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