Introducing Simon – A man with a [MARKETING] plan
In the last article we reviewed the 40% growth achieved by Mark Wilson of Blueprint Pormotions, and today I want to give you another example of how Richard helps organisations ‘see the wood for the trees’ when it comes to their marketing and sales!
Let me introduce you to Simon Bates, from Direct Data Capture Ltd.
Simon was working as a project manager when he was asked to take on marketing responsibilities for the DDC company. Simon confesses to having no marketing experience or training. He was given this additional role because his company realised that most of their clients were coming through word of mouth recommendations which was severely limiting the speed of growth achieved.
Simon was given the task of developing an ongoing marketing strategy and activity plan, designed to create a pipeline of new prospects requiring DDC’s ‘knowledge process outsourcing’ (KPO) services.
Simon was introduced to Richard Lomax when his boss forwarded him one of Richard’s emails. Simon liked Richard’s approach and found his advice and messages engaging and informative, and came to the conclusion that Richard would be an ideal Mentor to provide ongoing help and advice with his new responsibility.
Initially Richard spent a whole day with Simon looking at the business, and presenting Marketing Strategy and Planning recommendations. This essentially produced a 12 month marketing plan for Simon to follow, which clearly identified what he needed to do first (and how to do it) in order for DDC to achieve the growth they need within the agreed time frame.
One of the first priorities for Simon’s marketing is to formalise and promote a money-back guarantee for prospects so that they can prove to themselves that they’ve made the right choice of KPO Partner, or they get their money back! To make this strategy even more compelling and persuasive, Simon explains the reasons why he is able to make such a bold guarantee.
Simon knew that his marketing training was going to be a steep learning curve, but with Richard as his Mentor he is now a lot more comfortable with what he needs to do.
“I like Richard’s approach to marketing – it is very ‘common –sense’ which gives me confidence in what I’m doing. His role is to keep me on-track and focussed on the real priorities. I trust Richard to help me achieve my goals. ”
Richard speaks to Simon on a regular basis and provides unlimited email support which delivers step-by-step advice, and detailed guidance and improvements for all kinds of online and offline sales copy and other marketing activities.
Would you like some help?
Richard has helped literally hundreds of UK companies achieve significant growth over the last 25 years. And he can almost certainly pinpoint what’s wrong with your marketing, and explain what needs to change to get better results, without wasting your time, money or effort.
If you recognise that, however hard you try, you are not making sufficient progress in your sales generation activities, why not arrange to have a brief chat with me. We’ll discuss what you want to achieve and the stumbling block you need to overcome.
We can then decide whether or not there is a good fit between us, and how Richard may be able to help you to quickly get your marketing working to drive your business growth over the coming months.
Simply call me on 01692 538800, or email me on email@example.com with a brief explanation of your business goals and challenges.
Blog written by Sally, Marketing Consultant, Richard Lomax & Associates
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