Bad News For (Most) Web Site Owners
Since last Tuesday 21st April, Google have started using mobile-friendliness as a ranking signal in their search results, rewarding web sites that are fully optimized for mobile platforms.
Google says the effect of this change will be profound. It is therefore very important for any business owner with a web site to respond accordingly.
These changes will make it easier for mobile users to find relevant, high-quality search results that are optimized for their devices, creating a better search experience.
If you don’t know whether your website is mobile friendly or not, here is where what you need to do:
- Take the Mobile-Friendly Test to see how your website stacks up here. You can test a single page, or all pages, to see exactly what Google’s search algorithm is looking for.
- Check out Google’s guide to mobile-friendly websites. Here
Google recommends ‘responsive‘ web design as the industry best practice for websites. A responsive website seamlessly adapts itself to whichever device it is being viewed from.
If your web site isn’t responsive you could find that it has already started to fall down Google’s rankings.
If your web site needs adapting, please contact firstname.lastname@example.org or call the office on 01692 538800. We can provide you with a quick, no-nonsense price for the appropriate changes which will make your site mobile-friendly.