Email is a fast, inexpensive, and effective way to target and address your various audiences. So why do so many businesses struggle to get their email marketing to bring in new prospects and customers?
This is the second of 7 articles which reveals the secrets to my email marketing success over the years.
If you’re struggling to get a response to your emails, these 7 Success Secrets will make an immediate difference to your open rates and response.
If you missed the first article about targeting who you send your emails to.. click here>>>
Success Secret No. 2: Make It Relevant
My second secret to Email Marketing Success is about making sure your content and communication is valuable and relevant to your particular target audience.
In the recipient’s mind, you have to be known for sending high quality messages; otherwise, you will be ignored or readers will quickly unsubscribe.
With so much email now classed as spam, it’s no wonder that the most common inbox activity is delete, delete, delete.
Your name in the “from” field represents your brand and reputation that should be known for sending messages that are very relevant and valuable.
The “subject” field should represent a timely and relevant proposition to encourage the reader to open it.
The key to ensuring your content is relevant and valuable is ask your customers what concerns them and what information they want to know about.
We recently used Survey Monkey to ask a section of our customer and prospect base what concerned them about their online marketing. The feed back we received will help us ensure the information we put out via email is valuable and eagerly awaited.
Survey Monkey has a basic plan which is free to use. This plan is free as long it consists of 10 or less questions and the number of responses is less than 100.
If you feel your email marketing could be more profitable, I invite you to send a selection of your current emails for a free review. To apply email firstname.lastname@example.org with subject line ‘Free Email Review’ and she will contact you.