'Common-Sense Marketing'

Admin
  • Home
  • Learn more about…
    • Adopt a “Common-Sense” Marketing Strategy
    • Marketing Strategy
    • You Must Explain What You Sell In Detail
    • Front-End: Back-End marketing
    • Advertising
    • Websites
    • Sales Letters
    • A Successful Sales Letter Example
    • Brochures
  • Free Reports
    • Get Instant Access To Seven Steps to Winning Sales Presentations
    • Get Instant Access To How To Keep Your Customers Reading, Listening, Or Watching Your Sales Message
    • Get Instant Access To How To Avoid Waste In Your Marketing, and Target Only Customers Who Are Capable Of Buying
  • What Our Clients Say
  • Marketing Services
    • Copywriting Service
    • Pay-Per-Click Advertising Management for Facebook and LinkedIn
    • Email Marketing Service
    • Direct Mail Campaign Service
    • Special Report & Guide Writing Service
    • Testimonial Creation Service
  • Blog
  • Contact Us
    • Who Is Richard Lomax
    • Client History
    • Whitelist Us
    • Privacy Policy
    • Earnings Disclaimer
    • Terms and Conditions
    • cookie-policy

Grab Your Prospect’s Attention Online and Motivate Them Into Action


Posted in Common-Sense Marketing Revealed Articles, Lead Generation, Marketing Strategy, Websites

O.K. in this post we’re going to be talking about a much under-used marketing strategy that will make a very big difference to the numbers of leads and enquiries you receive via the internet.

Whenever you are trying to get and keep the attention of one of your prospects, and motivate them to take a specific action, one of the key strategies to adopt is that of focusing the prospect’s mind, and not letting them be distracted.

So when it comes to lead generation, (or creating sales) and your prospect is online, then you must adopt the strategy of using what are termed “landing pages”.


What Is A Lead Generation Landing Page?

A landing page is a stand-alone web page that should contain the following:

  •  A single objective
  • A clear headline proposition
  • A compelling offer
  • A clear call to action
  • A form to capture prospect’s details
  • A re-direct for them to claim their reward

Where Should You Use Landing Pages?

Let’s assume that one of the ways you want your prospects to take action is to go online and make an enquiry or purchase. How could you do this?

Perhaps you’ve run a direct mail or sales letter campaign offering a specific brochure or case study, or a specific product for sale.

Or you’ve sent out a printed or email newsletter, and you’ve told readers to go online to download a special recording, or click on a link to register to view a short video.

Maybe you’ve sent a personal invitation or postcard promoting an upcoming open-day or you’re holding a paid-for seminar, and need attendees to book their place.

You may be running pay-per-click advertising on Google

Why Shouldn’t You Send Them To A Normal Web Page?

By default, most companies simply send prospects who are responding to their mailings or advertising or online advertisements to their company homepage. After all, they reason that if the homepage is the digital equivalent of the company front door, shouldn’t we bring prospects there as a starting point?

Well, the answer is No, and here’s why: Most company homepages cover too many subjects and have too much going on to work effectively in getting prospects to take a very specific action.

Remember, a person who lands on your web site is looking for something specific. Tossing him onto a generic homepage (with the implicit message, “Here you go, now you figure it out”) will work against your intention of converting visitors into leads.

Instead, the most effective strategy is to take responders to a tightly focused stand-alone web page – a page specifically developed and matched to the subject of their enquiry, with minimal distractions, a strong call to action, and a well-thought-out process for moving the prospect to action, (e.g. a new product or service launch, or a free guide, or audio download, or new case study, signing up for a newsletter, making a purchase or whatever).

In my next post I will expand on the essential elements that a good, effective landing page needs to contain. In the meantime here is a link to one of our own very successful landing pages

This post was written by Sally Stanton, Richard Lomax & Associates. To contact her, telephone 01692 538800 or email sally@common-sense-marketing.com .

For more examples and free advice visit www.common-sense-marketing.com  or contact sally@common-sense-marketing.com

Would you like…

We 100% respect your email and data privacy.
Your information will never, ever be shared with anyone under any circumstances whatsoever,
and you can unsubscribe at any time.

Recent Posts

  • Will Direct Marketing (vs Brand Marketing) Work For My Business?
  • 7 Tips to Creating Success From the ‘Inside -> Out’
  • What Makes A $1 Billion Dollar Sales Message?
  • What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 2.
  • How To Create Your Strategic Foundation For Ultimate Marketing Success. By Jay L. Abraham. Part 1.
  • 21 copywriting tips from Clayton Makepeace. Part 3.

Categories

  • Brochures
  • Case Studies
  • Common-Sense Marketing Revealed Articles
  • Copywriting
  • Design
  • Email Marketing
  • Facebook Customer Generation
  • Lead Generation
  • Marketing Plan
  • Marketing Strategy
  • Marketing Support
  • Personal Success & Mindset
  • Sales
  • SEO
  • Social Media
  • Testimonials
  • Websites

Search

Have a question?

If you’re seeking some sound advice to improve your marketing, then take advantage of our 27+ years’ experience helping companies across the UK achieve increased sales revenues and profits.

Join Richard Lomax’s Marketing Support Network, and get all the answers you need for just £1.80 per day!

Still not convinced? Take the tour >>

© 2019 'Richard Lomax & Associates Limited' All Rights Reserved