Setting up a joint venture with a company who has similar customers to you, but isn’t a competitor, is a fantastic way of getting introduced to their loyal customers.
Sometimes however, the time it takes to find a suitable partner can stop a Joint Venture initiative ever getting off the ground.
This blog is an opportunity for you to get your company on our Joint Venture Alliance database free of charge.
The benefit to any joint venture host you work with is that they receive a commission on any sales you make, and enjoy enhanced goodwill from their customers for making your product or services available to them!
Finding businesses that have similar customers, but aren’t a direct competitor is easy.
Here are some examples:
Estate agent’s customers are people who have just moved house, therefore carpet suppliers, curtain suppliers, cleaning services, DIY suppliers, in fact any business that supplies things that new home owners are likely to need would be a good JV partner.
Another example are companies that have a product or service aimed at parents of young children. Companies to target for a joint venture would include nursery photographers, children’s clothing stores, toy shops, schools play equipment companies, visitors to children’s attractions…..
The opportunities for some industries are more obvious than others, for example, B2B businesses such as printers, marketing services, office equipment, web services etc. will find most other B2B companies are a potential joint venture partner.
So if it’s that easy, why haven’t you done a joint venture with another business before? What has stopped you?
The answer – TIME!
It takes time to write down a list of companies, pick up the phone, get through to the right person, explain what you want to do, convince them it’s a good idea and how it could work for you both.
Writing a fantastic offer email or letter to your host’s customers is not difficult, but again involves time to think about it, write it and send it.
For maximum response, the host company needs to write an introductory letter or email, to accompany your offer and personally endorse it.
Because the initial groundwork in finding a venture host is often what stops many businesses from benefiting from this fantastic strategy, I want to offer a helping hand ….
Here’s what I am offering ….
The Joint Venture Alliance Service
Amongst my database who regularly receive our advisory emails there will be several companies who would be an ideal joint venture host partner for you.
We would like to put you in touch with these companies if they too are interested in organising a joint venture alliance.
We are presently setting up a Joint Venture Alliance database which will be used to put complimentary businesses in touch.
To get on our potential joint venture alliance database just email the answers to the questions below to Sally at firstname.lastname@example.org. These answers will enable us to put you in touch with your perfect joint venture partner.
Once a potential Joint Venture pair are identified both companies will be notified and details of the other company supplied.
The cost of this service is £250 +Vat. This cost is only incurred once a joint venture alliance partner has been found and both of you have confirmed that you are keen to go ahead. Once payment is made, contact details will be given to both joint venture participants.
To get involved, please send your answers to the following questions to
Joint Venture Database Application:
Your name and Company name
What service or product do you offer?
List your customer type or occupation
What are the problems or needs your customers have?
How do you solve these problems/needs for them?
What area of the country do you operate in?