(ask Mike Winterbotham of Clearcraft Oil Candles…)
All too often, good marketing ideas don’t ever see the light of day.
And it’s usually because business owners and managers are either not quite sure how to make it happen, or they haven’t got the time to make it happen.
And even when they do find the time, they end up doing it badly because they’ve taught themselves by trial and (lots of) error.
In many cases I suspect that when your marketing hasn’t produced the response you expected it to, you end up thinking that the marketing idea is flawed. The real truth however, is that you don’t actually know why it hasn’t worked.
Marketing, like other things in life, follows this simple rule…
Everything is easy when you know how to do it well.
Getting someone to help you who is experienced in getting it right, is often the simplest answer to many marketing issues.
Many people in business often go it alone because they feel it’s the only affordable option. After all it can’t be that difficult!
But whilst this self-reliance is highly commendable, it often means that many actually waste a lot of time and resources, and ultimately revenue, by doing it badly or ineffectively.
It would have been far more profitable to seek out and pay for good advice and help, to get it right the first time.
Let’s take for example, Email marketing…
It can be a very cost effective way of communicating with your prospects, but most businesses I come across use this communication tool to beat their customers over the head with their sales message, and then wonder why their inbox isn’t full of orders the next day!
Many businesses don’t seek experienced advice on how to set up effective email campaigns, and therefore don’t get the response they are wanting.
The three main reasons why email marketing often doesn’t work for a business is…
1. The email disappears into the prospect’s junk box
2. The email is deleted before it is actually read
3. If prospects do open the email and read it, the message it contains doesn’t compel anyone to respond
Many businesses I’ve spoken with complain that the response to their emailing campaigns is disappointing. And they explain this away by saying that email marketing isn’t suitable for their industry.
The real reason for their lack of results is that they are unaware of the basic rules of successful email marketing. Why? Because they didn’t start off by asking for advice or guidance on how to do it effectively!
Effective and profitable Email marketing is easy when you know how to do it…
Mike Winterbotham of Clearcraft Oil Candles had tried email marketing for many months, but never really got the rewards he was seeking. He then came to me for advice, and we quickly created a campaign for a purchased data base which generated 6 new customers from a single broadcast. Mike calculated that these 6 new customers would on average create £6,000 turnover over the next 5 years. The cost of the Email campaign? £75.
Last week I held a webinar entitled ‘Email Marketing for Profit’. This training contained some vital advice and help on how to improve the response you get from your emails.
If you missed the opportunity to listen to this training, it is now available as a video (with hand-out notes) and as an mp4 recording for you to download.
Click here to for full information on the webinar and how to purchase it for only £9.97 + Vat
P.S. If you’ve tried email marketing, and it hasn’t worked for you yet, then I’d recommend that you STOP, and make the time to download and listen to this webinar now.
This blog was written by Richard Lomax of Richard Lomax & Associates. To contact telephone 01692 538800.
For more examples and free advice visit www.common-sense-marketing.com or contact firstname.lastname@example.org