Persuasion: The simple equation that sky-rockets response…
One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America. For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion. He apprenticed under John Caples at BBDO and David Ogilvy […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]
Question – What’s the key to increasing enquiries from your website?
Answer: Get out of your own ego, and get into the ego of your prospects! If your web site is disappointing you with the numbers of enquiries and sales it’s generating, you’re not alone. Unfortunately the majority of business owners have exactly the same experience. Nowadays, a web site is arguably more important […]