Make an impression with your sales messages… Part 2.
9 WAYS TO MAKE A LASTING IMPRESSION AND MOTIVATE YOUR PROSPECTS TO ACT – PART 2 Here are the first four ways from my previous post. 5) BE EMOTIONAL Ask anybody what makes them buy – logic or emotion. Most will tell you they’re thinking, reasoning, rational buyers. They weigh all the […]
A lesson from Coca-Cola – 9 ways to make an impression, and motivate a purchase…
How To Create Sales Messages Your Prospects Will Remember, And Then Take Action And Buy From You Where do you start when you need to create a sales message that your customers just can’t forget? It’s hard enough just trying to grab their attention for a few seconds, let alone impact them enough […]
How to dramatically improve your sales conversion ratio
How to dramatically improve your sales conversion ratio, and bring every member of your sales team up to the level of a top performer Most companies spend their marketing budgets generating market awareness and sales leads, but spend precious little equipping their sales force with the knowledge and tools to sell. And in today’s […]
The 7 Critical Differences Between B2B and B2C SEO, That Really Matter
The most enthusiastic adopters of search engine optimisation have been Business-to-Consumer (B2C) companies operating an e-commerce business. However, as Business-to-Business (B2B) marketers have searched for every opportunity to maximise lead generation online, an effective B2B search engine optimisation strategy has become essential. But there are some critical differences in SEO to attract consumers versus business prospects into your sales funnel…Firstly, you have different GoalsYes, in both cases […]
Why your prospects want to read MORE, not less…
Here’s a little-known (and counter-intuitive) secret that will win you more sales, more quickly… One of the most damaging pieces of advice that I regularly see quoted by business and marketing advisers (and that’s often the default view of business professionals), is that your prospects don’t have the time to read much information. So you […]