“The Rule of One” will improve your sales copy results…
‘The Rule of One’ This strategy was created by the famous American marketer, Michael Masterson, and it makes so much sense that I decided I should share it with you. It supports many of the copywriting tips that I have written about in previous blog posts. “To create blockbuster promotions time after […]
9 Characteristics of human behaviour that spell success or failure for your marketing
Tap-In To These 9 Characteristics of Human Behaviour And Dramatically Increase Your Chances Of Marketing Success The foundation to all the Common-Sense Marketing strategies (and the reasons why they work so consistently across all industries and business types) is that we are all selling to the same person. We are selling to an individual. […]
Is Your Website Marketing Sabotaged By These 2 Wrong Assumptions?
As we all know from hard won experience, your prospects… DON’T often pick up the telephone and call you when they are looking at your web site. And very few, if any, will actually use the ‘contact us’ form via your web site navigation. Yet these two tactics are what 95% of web […]