Persuasion: The simple equation that sky-rockets response…
One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America. For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion. He apprenticed under John Caples at BBDO and David Ogilvy […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]
The 7 Marketing Strategies That Make All The Difference: Part VII
Regardless of whether you sell products or services, offline, online, or a combination of both, there are seven strategies which will substantially increase your results, providing you apply them to your business! The first six strategies have been sent to you already. If you missed any, please click on the links below: Click here […]
The 7 Marketing Strategies That Make All The Difference: Part VI
Regardless of whether you sell products or services, offline, online, or a combination of both, there are seven strategies which will substantially increase your results, providing you apply them to your business! The first five strategies have been sent to you already. If you missed any, please click on the links below: Click […]
The 7 Marketing Strategies That Make All The Difference: Part V
Regardless of whether you sell products or services, offline, online, or a combination of both, there are seven strategies which will substantially increase your results providing you apply them to your business! The first four strategies have been sent to you already. If you missed any of them, please click on the links below: Click […]