How to Overcome Buyer Hesitation with Common-Sense Marketing

Do you know how many of your warm prospects have failed to commit to actual sales in the past year? I’d bet that for most businesses, it’s a frustratingly large number. So, what if it was possible to capture a large number of these lost potential sales… imagine what it could do for your […]
9 Characteristics of human behaviour that spell success or failure for your marketing

Tap-In To These 9 Characteristics of Human Behaviour And Dramatically Increase Your Chances Of Marketing Success The foundation to all the Common-Sense Marketing strategies (and the reasons why they work so consistently across all industries and business types) is that we are all selling to the same person. We are selling to an individual. […]
7 Success Secrets for Profitable Email Marketing Part 7

This is the seventh of 7 articles which reveals the secrets to my email marketing success over the years. If you’re struggling to get a response to your emails, these 7 Success Secrets will make an immediate difference to your open rates and response. What to Expect After You Hit “Send”. It’s […]
7 Success Secrets for Profitable Email Marketing Part 5

Design—Don’t Turn Your Email Into a Visual Circus; Remember…Less Is More This is the fifth of 7 articles which reveals the secrets to my email marketing success over the years. If you’re struggling to get a response to your emails, these 7 Success Secrets will make an immediate difference to your open rates […]
“Using the guide as our primary tool will see us generate up to £1,000,000 in new business”

The last three Common-Sense Marketing Revealed posts have been about how Richard Lomax is helping some ambitious companies to achieve their goals for growth. These ‘mini case studies’ attracted a lot of interest, so I thought let you ‘behind the scenes’ once again with another example of how the correct marketing strategies can generate big […]