Introducing Simon – A man with a [MARKETING] plan
In the last article we reviewed the 40% growth achieved by Mark Wilson of Blueprint Pormotions, and today I want to give you another example of how Richard helps organisations ‘see the wood for the trees’ when it comes to their marketing and sales! Let me introduce you to Simon Bates, from Direct Data […]
Successful businesses have an End Goal – Do You?
I don’t know about you, but I see this New Year as full of opportunities and promise! And I hope that like me you’re feeling excited, confident and bullish about your future. Like most people, now is the time of year that I (with the help of my team) re-visit our marketing strategy and activity […]
Can You Tell Me What The Primary Purpose Of Your Business Is?
Well that’s pretty obvious isn’t it? If you’re like the vast majority of other business owners and professionals on this planet, then you’ll be thinking that the primary purpose of your business is to make money… But I disagree. And I’m now going to explain how this belief is probably why many businesses fail (or […]
Why Bother Having a Unique Selling Proposition?
If I asked you, “Why should I do business with you?” What would be your reply? That question is more difficult to answer than you may think, unless you’ve sat down and analysed why your customers do business with you. Some of you may say it’s because ‘we’ve been around 50 years’, ‘we are a National […]