Persuasion: The simple equation that sky-rockets response…
One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America. For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion. He apprenticed under John Caples at BBDO and David Ogilvy […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]
To Get Your Customers Attention You Need To Know Their Fears and Desires
When you are engaged in any interaction with other human beings, whether it’s in conversation down at the local pub, or when you’re visiting a new school with one of your children, or when you’re browsing a web site for a new mountain bike, or reading a mailer about a holiday experience in France or […]