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Persuasion: The simple equation that sky-rockets response…

Posted in Common-Sense Marketing Revealed Articles, Copywriting, Testimonials
Persuasion: The simple equation that sky-rockets response…

One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America.   For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion.   He apprenticed under John Caples at BBDO and David Ogilvy […]

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Five B2B Copywriting Myths That Are Killing Your Response Rates

Posted in Common-Sense Marketing Revealed Articles, Copywriting, Marketing Plan, Marketing Strategy, Testimonials
Five B2B Copywriting Myths That Are Killing Your Response Rates

Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers.   But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be.   Here are five of the most common and destructive myths that may […]

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