Persuasion: The simple equation that sky-rockets response…
One of the most successful copywriters that I have been following for many years is Gary Bencivenga, from America. For almost 40 years he has specialised in Direct Response marketing, and has become a true expert in the science and art of persuasion. He apprenticed under John Caples at BBDO and David Ogilvy […]
Five B2B Copywriting Myths That Are Killing Your Response Rates
Correctly executed, the written word can be a powerful means of establishing your business in the hearts and minds of your potential customers. But many of us are inhibited by popularly held—yet largely mistaken—ideas of what good business-to-business copywriting should be. Here are five of the most common and destructive myths that may […]