What is a ‘Lead Magnet’ And Why Are They Vital To Your Business Success?

When it comes to your web site’s effectiveness, one of the obvious questions to ask is: Why don’t more of your website visitors make an enquiry? As you know from hard-won experience your prospects are very unlikely to pick up the telephone and call you when they are viewing your web site. And even fewer […]
Is Your Website Marketing Sabotaged By These 2 Wrong Assumptions?

As we all know from hard won experience, your prospects… DON’T often pick up the telephone and call you when they are looking at your web site. And very few, if any, will actually use the ‘contact us’ form via your web site navigation. Yet these two tactics are what 95% of web […]