When we started working with Richard Lomax & Associates our aim was to improve our marketing message. There are a lot of companies similar to us supplying printers, scanners and copiers and I wanted to differentiate ourselves. I knew we were better than our competition but needed to learn how to communicate this to our market place so that our potential customers understood.

Working with Richard Lomax & Associates has taught me how to identify and articulate how we are better and unique so that we win customers because of our products and services, not because we’re the cheapest.The result has been that our margins per sale have dramatically increased, in fact, compared to our industry peers our capital equipment gross margin is 12% higher than their average. A partner business that I’m involved with has also seen substantial growth in its turnover since last year. Much of this I credit to our improved marketing.