Many business owners remain in a business because they need or enjoy the money. Others start a business because they predict that the product or service is a good potential money maker.
“What’s wrong with that?” I hear many of you shout!
Nearly all entrepreneurs start their business with success and wealth in mind, and that’s absolutely fine. But if simply making money is the sole purpose of their business, then they are likely to face a disappointing, frustrated future.
The happiest and most successful entrepreneurs are – virtually without exception — the ones who are passionate about what they do.
Success and abundance doesn’t come from financial wealth being your main purpose in life. True and lasting success only comes to you when your daily focus is to use your passion and talent to provide extraordinary value and results for your customers.
This is because success and wealth are the inherent natural outcome when the primary purpose of your business is to provide the highest degree of service, value and result to every customer.
It’s almost impossible for you to provide the very highest value if you’re not passionate and are excited by what you manufacture or sell.
Your lack of passion cannot help but be sub-consciously communicated in everything you do or say, or how you treat your staff and customers. Lack of passion not only affects your ability to do the very best job you can, but it also undermines the message and example you communicate to your staff.
Be truly passionate about what you do – or do something else!
It is impossible to build and sustain a thriving business or profession without being passionate about the product or service you sell. And it’s not your desire to make a great volume of sales that drives customers to you. It’s the service, the value and the results you deliver to each customer that has a snowballing effect on your sales, and you can’t achieve this without passion and talent.
So if you’re not truly passionate about what you do, and your job doesn’t fill you with happiness and fulfillment… for the sake of your business — it may be time to hand the reins to someone who is passionate about it.
This post was written by Sally Stanton, Richard Lomax & Associates. To contact her, telephone 01692 538800 or email firstname.lastname@example.org .