'Common-Sense Marketing'

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Front-End: Back-End Marketing

 

Below are three good marketing strategy examples of Front-End offers to the prospect.

 

By following a marketing strategy that acquires customers at break-even or possibly at a slight loss, these companies know that the real incomein their business will be made at the “Back End”, by introducing additional products or services, and through ongoing subscriptions.

 

British Gas Marketing Strategy:

To encourage Amazon customers to sign up to a monthly boiler maintenance service, they were offered a free carbon monoxide detector, worth £34.99

British Gas

 

Vista Print Marketing Strategy:

Prospects are offered 250 business cards completely free, without obligation, simply to get them to try the online Vistaprint service. Vistaprint’s marketing strategy recognises that a proportion of these prospects will also need additional print items, which is where they make their main (back-end) profits. This marketing strategy is designed to make it as attractive as possible for new prospects to take action.

VistaPrint - Amazon

 


Money Penny Marketing Strategy:

To encourage prospects to try out their call answering and messaging service, Moneypenny are prepared to let them try it for a whole week completely free. They know from experience that their service is so efficient and impressive that a number of businesses will sign up to a regular monthly fee.

 

Moneypenny

 

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MARKETING RESULTS

“Business has picked up considerably and the overall response to our advertising, newsletters and promotional incentives has been very positive.
We are doing some great work on maintaining contact with the” click throughs”, advertising leads and the ever growing database.” Martin Clarke, MD, Clarke Rendall

 

“I’m very excited about the future of GPS Document Management. The business is even getting work in from areas we wouldn’t normally have considered.

As a result of Richard’s strategies, I can see turnover increasing by £500,000 – £1,000,000 in the next 5 years, despite the recession” Richard Smith, MD, GPS Document Management

 

“The changes and ideas implemented by Richard to our marketing could easily be worth £100,000 to our business over the next year.  The time spent with Richard and his team was  really worthwhile. “ Jenny Henderson, Business to Business Exhibitions

 

“Thank goodness! Something in Richard’s email headline made me read it instead of deleting it immediately. Richard’s Marketing Report and the Common-Sense-Marketing website has been the key to opening my mind to far more effective marketing strategies. I totally understood his methodology and ideas, and I now know what I have to do!” Michael Wetherill DeVere Homes

 

” Conservatively, I estimate the ideas Richard covered to be worth £ 50,000 to my business. Any business would be foolish to pass up this opportunity to review and sharpen up their marketing.” Roy Rose, Managing Director, Ideal Offices plc

 

” Since I started working with Richard, at the half year point this year we’ve done twice as much business as last year. And I’m estimating that if I carry on using Richard’s help and strategies in the way he is suggesting, I would have to say that we would treble the size of our business in the next five years. It’s readily achievable. “ Julie Jerrum, Blu Bel

MARKETING STRATEGY REVIEW

Are you open to a constructive review of your existing marketing strategy?

Some of the benchmarks we will review include:

  • Do you have a way of continually building your prospect list?
  • What evidence of results do you include in your marketing?
  • Do you test different compelling offers at the ‘front-end’ of your sales funnel?
  • Is your copywriting tapping into the emotional triggers of your prospects?
  • What strategies are employed to maximise the lifetime value of your customers?

Whether your business is large and expanding, or you are only just starting to find your feet, working with marketing consultants who ‘practice what they preach’ will have a major impact on your sales and profit results.

Contact us on 01692 538800 or email info@common-sense-marketing.com to arrange an informal discussion with one of our consultants.

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